IN THIS ISSUE 04 What’s New A round-up of new products for work and home 08 B ulletin Top tips for successful email prospecting 10 Workplace How to increase productivity through smart office design 11 D igital Transformation Dr Vijay Magon explains what the NHS must do to maximise the impact of IT investment 14 S ecurity Why it pays to take voice fraud seriously 15 Audio IRIS Clarity promises clearer conversations 16 Collaboration How to avoid hybrid meeting hell 17 Computing Introducing the Logitech Pen 18 IP Telephony Snom celebrates its first 25 years 21 E-commerce How Doji aims to disrupt the market for used mobile phones 24 Tech Support NerdApp targets businesses with expanded offering 28 I couldn’t do my job without... Kieran Dalton, Cloud Sales Manager for NEC, on what he relies on to get his work done 30 HybridWorking How to build a sustainable hybrid working model that works for your business and your people 32 Cybersecurity Jeremy Handy identifies this year’s big cyber threats and explains how to counter them 34 Month in Numbers The world of work in numbers Editor: James Goulding 0780 308 7228 · [email protected] Publishing Director, Social Media &Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: EthanWhite 01732 759725 · [email protected] Group Sales: Martin Jenner-Hall 07824 552116 · [email protected] Art Director: Nick Pledge 07767 615983 · [email protected] Advertising Executive: James Trim 01732 759725 · [email protected] Business Info is a controlled circulation magazine. Applications for free copies will be considered upon receipt of a completed and signed reader info card or online form. Business Info is available on subscription @ £40 p.a. to UK companies or residents and @ £75 p.a. for non-UK subscribers. The opinions expressed by contributors are not necessarily those of the publishers who cannot accept responsibility for any errors or omissions. No part of Business Info magazine can be reproduced without the prior permission of the publisher. © Copyright 2022 Kingswood Media Ltd. ISSN 1464-8814 Design: Sandtiger Media – www.sandtiger.co.uk FOR THE LATEST INDUSTRY NEWS VISIT: WWW.BUSINESSINFOMAG.UK “ ” Comment Kingswood Media Ltd., 10 Amherst House, 22 London Road, Sevenoaks TN13 2BT Tel: 01732 759725 • Email: [email protected] BUSINESS INFO GET YOUR FREE COPY To make sure you get every issue FREE, as soon as it is published, just visit www.businessinfomag.uk, click the ‘FREE Registration’ button and add your details to our mailing list. @BinfoMag facebook.com/ BinfoMag If you no longer wish to receive Business Info magazine please email your details to [email protected] I wonder where you are as you read this. Are you at your kitchen table between Zoom meetings or back in your office surrounded by fewer people (and more meeting spaces) than you remember there being before? Perhaps you are in a sound-proofed booth in a branch of Costa Coffee (see page 8) or pounding the treadmill at your local gym and taking advantage of discounted membership offered by your employer. In today’s hybrid working world, you could be anywhere. This presents business managers with major questions around corporate identity, productivity, security, resilience and equity – i.e. fairness between those who have the freedom to work anywhere and those who are required to work in one place or, as Martin Day points out on page 16 in relation to meetings, equal visibility and access for all employees, regardless of whether they are joining via a corporate collaboration system or a mobile device. Guaranteeing this, he suggests, requires new rules and most probably some form of moderation or intervention. On page 30 Simon O’Kane explains how work management platforms can help businesses address another potential difficulty with hybrid working – the amount of time people spend on status checks and meetings. He suggests that having one place where team members can find all they need will help reduce what he calls ‘work about work’, remove silos and create a common sense of purpose. Hybrid working also raises issues around tech support, which NerdApp is addressing with on demand back-up for businesses and service providers (see page 24), and, of course, security. On page 32 Jeremy Hendy, CEO of digital risk specialist Skurio, highlights some of this year’s biggest threats and explains what small and medium-sized businesses can do to protect themselves. The last 24 months have shown the extent to which businesses have been able to adapt and keep working no matter what obstacles have been placed in their way. The challenge now is to move from a reactive mindset to a proactive one and to develop and implement hybrid working and digital transformation strategies created specifically for the new world of work, whether you are a small local business or the NHS (see page 11). James Goulding, Editor, [email protected] 03 magazine
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