1 Black Coffee First and foremost, I can’t start the day without a long black, preferably from Copple Pot – a local barista in Chiswick, close to the office. Two coffees a day is all I need; anything more overstimulates me. 2 Chiswick Park and Zen Den Finding an office with a great location was key for me. Growing up and living in South Africa, I wanted somewhere that was close to a park or by the water. Chiswick Business Park is perfect as it satisfies both requirements. I find a brisk walk around the park really does enhance my mood and boost my productivity. After my morning coffee and walk, I head into our Zen Den, aka NerdApp HQ. Our office is designed as a space where everyone can feel relaxed, which is vital in the fast-paced world of scale-ups. I couldn’t do my job without… KelvinWetherill, Founder and CEO of NerdApp, lists the five things he couldn’t do his job without. 01732 759725 25 magazine TECH SUPPORT the onboarding process.We don’t want Nerds sitting on the platform with no jobs, so our priority now is to increase awareness with customers and businesses – to let them know that we exist and that we can take away the pain of IT support and help them increase their productivity. It’s getting that message across to businesses that’s important.” In addition to tried and trusted methods like Google Search, NerdApp is developing other ideas including partnerships with software vendors that could see it selling software bundled with support services, with automated software delivery and licensing fulfilled by the vendor. On the hardware side, it is approaching companies like HP and Dell with the intention of becoming an authorised partner and pushing Nerds through the certification process. “Because we are so flexible and because we develop and integrate, when an opportunity arises we can quickly build the workflow, send out the messaging, start the conversation with Nerds, saying ‘If you upskill, this is how much more you can get paid per hour and how many more jobs you can get’. Then, if we need more Nerds, we can run an advert and get 100 people to sign up quite quickly.” Big in the US In the meantime, NerdApp plans to continue its overseas expansion, focusing primarily on the UK, Europe, Australia and especially the US. “We only launched in America three months ago and revenues there have already reached UK levels and look set easily to overtake them. Because of the size of the population, 330 million, and because people there are more used to using apps and on-demand services than the rest of the world, the cost to acquire customers in the US is lower and the usage rate is higher.” What America has in common with the rest of the world, whichWetherill says bodes well for the future, is instant familiarity with the NerdApp branding. “The word Nerd is understood the world over. In China, they know what a nerd is. Africa is the same. That’s why we’ve kept the word Nerd.We’re proud to be called nerds. It’s a badge of honour for us.” We’ve got a water feature, salt lamps and plants, as befits a Zen den. 3 Macbook Pro One thing I can’t do my job without is my Macbook Pro. Even though I prefer Windows, my Mac allows me to do my job on the go. It also provides superior battery life and a high quality camera and mic for my daily video calls. That said, I have been checking out the new Dell XPS and will most likely move over to that fairly soon. I like mixing up technologies to get a good understanding and feel for different brands, feeds and speeds. 4 Eggs California After my morning meetings, I head to the business park’s local restaurant (The Union) for an Eggs California. This consists of sourdough toast, creamy avo, scrambled eggs with a touch of pesto and the secret ingredient of rose harissa sauce. Don’t be shy on the rose harissa! 5 Trello Trello is an organisational tool that allows me to stay on top of my to do list and manage my team. Some team members are based remotely and Trello makes sure we are all on the same page when it comes to development tasks, testing and collaboration. Team members can give each other tasks directly, and it helps a lot with my monthly investor reports. KelvinWetherill
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