Business Info - issue 145

businessinfomag.uk magazine 22 COVER STORY The same research also reveals that 31% of professionals believe that a company’s environmental and social performance is a key factor when seeking employment.While this offers some positive reassurance into life beyond the pandemic and confirms that sustainability is increasingly seen as both a business motive and an employer incentive, what actual choices are available to eco minded decision makers in bringing their business in the direction of positive change, without compromising on cost or productivity? Eco-conscious printing solutions with the hassle-free benefits of a managed print service Epson’s Head of Sales for Business, RichardWells, explains how Epson is offering businesses a sustainable option for print that comes with proven cost and productivity benefits. Historically, technology has evolved by focussing on how to make things better, faster, cheaper, easier, smaller, shinier, and more profitable for business, and although sustainability has long taken a backseat, it’s exciting to see that the ‘new normal’ demand from businesses is steering technology in a more environmentally conscious direction. In a recent survey, we learnt that 82% of IT service professionals believe that sustainable technology costs more than non-sustainable technology 2 , yet despite this and despite the pandemic, 82% of businesses are working environmental considerations into COVID-19 business recovery plans 1 . This tells us that the majority are consciously willing to make a compromise on cost in order to become more sustainable, and for those that aren’t willing to make that compromise, can we really blame them? Sustainability Printing probably isn’t the first thing that comes to mind when you think about sustainability and is perhaps more commonly associated with the pain and aggravation it causes when it doesn’t do what it says on the tin. Because whether you’re an IT specialist or a CEO, printing is something you want to fit into the office and then forget about.When you buy printer hardware for your business however, you’d better be prepared to do the right planning to ensure it is supporting rather than harming your company’s budget and productivity. It’s a similar concept to buying a new car – you’d first think about the petrol costs, warranty, insurance, post-sales 65% of working professionals believe the environmental and social impact of businesses will become more important following COVID-19, according to research 1 commissioned by Epson. RichardWells, Head of Sales for Business, Epson UK