Business Info - issue 141

01732 759725 POSTAL COMMUNICATIONS Q4 Approximate number of letters per week? ______ Incoming ______ Outgoing Q5 To what extent are mailing costs monitored in your business? (Where 10 = closely monitored and 0 = not tracked in any way – indicate one) 10 9 8 7 6 5 4 3 2 1 0 Q6 Do you use the Post Office for business? o Yes o No If Yes, how long on average do you queue? o 0-5 mins o 6-10 mins o 10+ mins Q7 Do you still use the guaranteed delivery service? o Yes o No FRANKING Q8 Do you use a franking machine? o Yes o No Q9 Can you foresee a time when your organisation might adopt a franking machine? o Yes o No Q10 Did you know you can use a franking machine for special delivery? o Yes o No Q11 Did you know you can use a franking machine for parcels? o Yes o No Q12 Do you like/need to send particular items by post? o Yes o No POSTAL TECHNOLOGY & MARKETING Q13 Are you familiar with the term Hybrid Mail? o Yes o No Q14 Would you consider using mail as a form of direct marketing? Already using o Yes o No Plan to use o Yes o No Would consider using o Yes o No Only use digital delivery o Yes o No Use multi channel campaigns (mail and digital combined) o Yes o No Q15 Which of the following methods do you use to communicate with customers? (please tick any that apply) o Email o Social media o Telephone o SMS o Postal Communication Q16 Do you feel you receive too much digital marketing material? o Yes o No Q17 Are any of the following processes in your organisation either 100% digital or digital by default? (please tick any that apply) o Invoicing o Sales orders o Payment o Bills & statements o Expenses o Payslips o Appointment Reminders o Marketing o Customer support o Brochures o General correspondence Q18 When do you favour postal communications? (please tick any that apply) o When communicating confidential/sensitive information o When sending items from multiple sources o When sending high worth/prestige items o When sending items that are designed to have a longer shelf-life o When proof of delivery is required o To maximise the impact of a multi-channel marketing campaign 37 magazine SURVEY