Business Info - issue 138

P2P Magazine | 11 www.p2pmag.co.uk The bestseller Europa Notemakers are our bestselling notebook and have been for a number of years now. Their popularity is first and foremost because of the paper quality – 90gsm, ultra-smooth, brushed vellum paper from Clairefontaine for the most enjoyable writing experience with no show-through or bleed. Such quality sets the range apart from similarly priced competitors and drives brand loyalty. Other important features of Europa Notemakers include hardwearing 400gsm pressboard covers, micro- perforated pages for neat and easy removal of sheets and PEFC Certification for environmental assurance. The wire binding structure remains a popular choice for convenient page turning and writing on both sides of the page. Vivid colours Aesthetics and design, specifically colour, have been important factors for businesses when buying notebooks. The vivid colours of the Europa ranges are long-lasting and appeal to those who like to colour co-ordinate their office spaces. The recently launched Europa Glossy range provides a vibrant, glossy option for colour enthusiasts and also features hardwearing covers ideal for users who need their notebooks to stand up to the wear and tear of regular transportation. Mobile workers The rise in mobile working has had a significant impact on the books and pads market. Premium quality, stylish, boutique products have risen in popularity, partly because mobile workers want to portray a professional image while away from the office and also because they need books and pads to be highly durable. A4 pads remain the most common size, but A5 and hybrid B5 formats are rising in popularity, again to meet the needs of the mobile worker. Rhodia addresses the boutique stationery market with its Rhodiarama range. Leatherette covers, available in both hardback and softcover options, are stylish and attractive, while its staple- bound flip-over pads play to the fun and trendy market. Pages are available with lines and dots – dot books have proved especially popular in media and creative agencies, as they are useful for sketching, note taking and brainstorming. New to the market Our Clairefontaine Koverbook notebooks have hit the market with a splash, selling over ten times more in 2018 YTD than they did in 2017. Their popularity is down to the use of iconic, high quality 90gsm Clairefontaine paper and a highly practical and functional design. The notebook, including its spine, is encased in a hardwearing wrap-around polypropylene cover that provides a protective sheath for the entire book. The range also includes two bookmark flaps with an integrated pocket so that users can mark relevant pages and file associated documents or loose pages. Available in eight vibrant shades, the range ticks the colour box so important in today’s notebook market. There are two styles, one stapled and one wire- bound, both supporting 360 degree opening so that the notebook lies flat when opened. More and more, as manufacturers we realise that when designing and commissioning new notebooks, design and functionality need to come together to provide businesses with value for money, practicality and good aesthetics.With technological advancements, buyers are buying less, but they are buying better. It is our job to ensure that notebook products continue to engage people and inspire them to put pen to paper. www.exaclairlimited.com NOTEBOOKS Inspiring notebooks Clement Rouillard, Marketing Manager at ExaClair, the UK supplier of Clairefontaine, Europa, Koverbook, Iderama, Guildhall and Exactive, discusses what features businesses are looking for in their notebooks and how ExaClair’s brands are responding to these requirements Europa Notemakers Koverbook Rhodiarama Softcover option