Business Info - issue 137

Digital transformation ORGANISATIONS STRUGGLE TO MAKE PROGRESSWITH DIGITAL TRANSFORMATION Only around one third of businesses feel they have the digital and leadership capabilities needed to make their digital transformation journey a success, claims Capgemini in a new report, Understanding Digital Mastery Today: Why companies are struggling with their digital transformations . A survey of more than 1,300 business leaders suggests that despite huge investment in digital transformation initiatives, organisations today feel less equipped to manage the process than they did six years ago when Capgemini Consulting and MIT Sloan published The Digital Advantage: How Digital Peers Outperform Their Peers in Every Industry . Today, only 35% of organisations feel they have the right leadership capabilities, down from 45% in 2012, and just 36% say all employees are able to take part in the conversation around digital initiatives, down from 49% in 2012. The proportion of companies that feel they have the right digital capabilities to advance their digital transformation is 39%, the same as six years ago. Capgemini’s survey indicates that businesses have improved operations in some areas over the last six years. For example, 43% of organisations now use mobile channels to sell products and services, compared to 23% in 2012, and 40% are improving their knowledge of markets and customers through devices embedded in products, compared to 17% in 2012. However, in other areas performance has declined. Today, 35% of organisations say they monitor operations in real-time (down from 48% in 2012); 29% modify their operational processes to adapt quickly to external challenges (down from 34% in 2012); 38% say employees can collaborate digitally with other employees (down from 70% in 2012); and just 33% agree that digital technologies improve communication between senior executives and employees (down from 62% in 2012). Cyril Garcia, head of Digital Services at Capgemini, says that while these findings reflect today’s more complex IT landscape, they also indicate that organisations need a new approach to digital transformation. He said: “Today’s technology landscape is much more complex than in 2012. New technologies such as artificial intelligence, machine learning, automation and the Internet of Things are providing businesses with opportunities they have never had before, but critical to their success is the ability to adapt and embed these technologies into their organisations.” He added: “To take full advantage of the new technology landscape, it’s vital that business leaders not only invest in new technology but work together with their employees to advance the digital transformation agenda, putting just as much emphasis on change management as they do on understanding of the technology.”  www.capgemini.com BULLETIN 01732 759725 magazine 07 Marketing MOBILE MINDSET PRIORITISES INSTANT GRATIFICATION Smartphone use triggers a distinct mindset that prioritises entertainment and instant gratification over news and education, claim researchers from the Wharton School at the University of Pennsylvania. Research undertaken in conjunction with Clicktale shows that people’s mindset when using a mobile tends to be individualistic, self-focused and relaxed due to the perceived ‘safe zone’ created by a smartphone. Researchers found that mobile browsers were 35% more likely to engage with content that was entertaining and sports- related, with desktop browsers showing more interest in science, education and regional-specific content. Highlighting the individualistic nature of the mobile mindset, researchers found that mobile users are 84% less likely to donate through give-back programmes than desktop users – desktop users are also 36% more likely than smartphone users to purchase gifts from their device. Ori Reshef, VP data products and head of data science at Clicktale, said: “Brands are currently missing a huge opportunity because they don’t really understand their customers’ mindsets. These results show that content that appeals to an individual sense of the self, sticky navigation and an entertainment-first approach will better meet the needs of a mobile mindset and create a more engaging customer experience.” www.clicktale.com Working culture TOP TALENT CLOSE TO BURN-OUT The UK’s top performing employees are close to burn-out, with 42% complaining that work negatively impacts their personal lives and 41% worrying about the impact it has on their mental health, claims CoreHR. In a survey of 1,000 UK employees for the Smart Talent Expects report, 73% of respondents said it is important for employers to provide a good work-life balance. However, just 41% believe their current job provides this, with 35% describing their current workload as unsustainable. Almost two thirds (64%) believe introducing new digital technologies into the workplace will enable them to be more efficient. www.corehr.com Understanding digital mastery today Whycompaniesare strugglingwith theirdigital transformations ByCapgeminiDigitalTransformation Institute Digital Transformation Institute Flexible working LABTECH EXPANDS C0-WORKING CAMPUS LabTech has launched a second coworking space in Holborn, London, just metres away from its existing facility in Hogarth House. Southampton Place, a 7,900 square foot, Grade II listed Georgian building, includes meeting rooms, private offices, breakout areas and space for events. www.lab-tech.com/ HR GENDER PAY EQUALITY More than half (58%) of UK employers say gender pay equality is becoming a more important factor when making individual pay decisions, reveals a new survey byWillis Towers Watson. Half of UK employers (51%) already check pay arrangements to ensure they meet equal pay obligations and 29% plan to do so in the future. www.willistowerswatson.com