technologyreseller.co.uk PEOPLE continued... Julie Harrison joins Brother UK senior leadership team Business technology solutions provider Brother UK has promoted Julie Harrison, previously Head of Commercial and Business Planning, to its senior leadership team as Chief Commercial Officer. Harrison will sit on the leadership team alongside Phil Jones MBE (Managing Director), Louise Marshall (Director of ESG & OD), Stuart Maclean (Chief Financial Officer), Keith Howe (Director of Supply Chain & Service), Mike Anderson (Chief Marketing Officer) and Greig Millar (Chief Revenue Officer). Phil Jones MBE said: “Julie and I have worked together for over three decades and she is a great example of someone who has risen through the ranks of the company due to her rock-solid reliability, ability to handle complex problems and attention to detail.” … CirrusHQ creates Head of Business Development role CirrusHQ, the AWS cloud specialist, has broadened its sales function with the appointment of Gary Beddow as its first Head of Business Development. Beddow, who has significant experience working with the public sector and within the wider AWS ecosystem, joins from cloud-first solutions provider Digital Space, where he held a similar position. James Lucas, CEO of CirrusHQ, said: “Cloud-first strategies are now the norm across the public sector, with many local authorities and central governmental departments fully recognising the power and scale that the technology can provide. As we see increased AI adoption in the sector, the cloud is primed to provide the solid data foundation that AI needs to thrive. Gary’s strong track record and dual cloud and public sector experience will allow him to fully support our customers on their ongoing cloud journeys.” Beddow’s appointment follows CirrusHQ’s recent recruitment of Matt Smith as Head of Sales. Previously Regional Sales Director of secure endpoint operating system provider IGEL, Smith has also held sales leadership roles at CrowdStrike, Citrix and Computacenter. https://cirrushq.com/ … Redsquid shows ambitions with Dave McGinn appointment Redsquid is advancing its goal of building a £250m+ technology services group with the promotion of Marketing Director Camilla Karm to Managing Director and the appointment of Dave McGinn as Chairman. McGinn, who played a key role in growing Daisy to over £1bn in revenue, said: “Redsquid has built strong momentum and a clear vision for the future. I’m looking forward to working with Sohin, Camilla and the wider leadership team to support the next stage of growth and help realise their ambition.” … Change at the top of Onecom Aaron Brown has succeeded Darren Ridge as Group CEO of business communications and IT services provider Onecom, with Ridge taking up a non-executive director role on the Onecom board. Brown, who co-founded Onecom with Ridge in 2013 following the merger of Premier Telecom and Business Phones Direct, returned to the business as Chief Operating Officer in June 2025, since when he has increasingly led the day-to-day operations of the group. As CEO, Brown will focus on accelerating Onecom’s growth by deepening integration across recent acquisitions, scaling the group’s managed IT services capability, and driving consolidation within the UK business communications and IT services market. Backed by LDC and Ares Management, Onecom has completed 14 strategic acquisitions in the past five years, employs over 900 people across 16 UK locations and generates annual revenues of £220 million. … SYNAXON UK hires dedicated UK Marketing Manager Channel services company SYNAXON UK is looking to enhance its communication with existing and prospective partners with the appointment of Aleksandra Manzhula as Marketing Manager. Manzhula, who has a degree in marketing from the International University of Applied Sciences, will be based in Germany but work as an integrated part of a UK team that already draws on the resources of SYNAXON’s 350-person German operation and portfolio of technology solutions and managed and professional services. SYNAXON UK MD Mike Barron said: “With her wide-ranging skills and experience in all aspects of modern marketing, Aleksandra will help us to reach further into the channel community. SYNAXON UK is growing and we are always looking to bring new partners on board who can benefit from our unique and personalised services. With a dedicated marketing head, we’ll be looking to cast our net even further.” … Mark Walker appointed CEO at APFN UK wholesale connectivity provider AllPoints Fibre (APFN), which brings multiple fibre and Ethernet networks together into a single marketplace for the channel, has hired Mark Walker to take up the CEO role when MD Ronan Kelly leaves at the end of May. Nisreen El-kaloush and Nigel Sudell remain in post as Chief Commercial Officer and Chief Operating Officer respectively, with James Hickman taking up the role of Chief Technology and Information Officer on 18th May. Adam Dunlop will remain as Executive Chairman. Walker has more than 25 years’ experience in the reseller and wholesale channels, including roles at Virtual1, TalkTalk and PXC. In 2025, he joined Fern as MD for Commercial Strategy & Performance, supporting APFN and Vorboss. Walker said: “I’m excited to be joining APFN at this pivotal point in its journey. The platform is seriously impressive, delivering a fibre-first, legacy-free choice to partners across multiple networks. The opportunity ahead is significant.” 41 Julie Harrison Brother UK ANS appoints first Director of Agentic Operations ANS, Microsoft UK Partner of the Year and one of the first UK organisations to achieve Microsoft Frontier Partner status in recognition of its ability to help businesses move from AI readiness to realworld impact, has appointed its first Director of Agentic Operations. In this newly created role, Ali Mustoe-Playfair, previously Head of Business Operations, will reinforce the company’s Customer Zero approach and embed AI across its own workflows to gain first-hand experience of enterprise AI adoption so that it can better guide customers on their AI journeys. Rather than approaching agentic AI purely as a technical initiative, she will identify pain points affecting different functions and aim to deliver solutions that drive measurable outcomes in support of the company’s goal of having an AI agent assisting every employee by the end of 2026. Mustoe-Playfair said: “Agentic AI shouldn’t start with technology, it should start with the challenges businesses are trying to solve. My focus is on understanding those challenges and translating them into practical AI solutions that genuinely improve how ANS and other organisations operate. “By embracing the Customer Zero approach in our AI journey, we’re able to experiment, learn and gain invaluable hands-on experience. This empowers us to guide our customers in adopting agentic AI confidently, while demonstrating the transformative potential of embedding AI across everyday workflows.” https://www.ans.co.uk/ Ali Mustoe-Playfair Gary Beddow CirrusHQ Aaron Brown Onecom Aleksandra Manzhula SYNAXON UK
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