The 2026 Kaseya State of the MSP Report (see page 18) highlights what you already know or maybe just feel in your bones: growth is becoming harder to achieve; existing customers are more cautious; winning new customers is more difficult than ever; and finding people with the right skills has become a major headache. These are all complaints regularly surfaced in Technology Reseller’s View from the Channel feature, along with the near-impossible task of keeping up with today’s incredible pace of change. For some reason, this is not mentioned in Kaseya’s report. Maybe because rapid change is a constant in the IT world; it comes with the territory and if you can’t handle it you’re probably in the wrong industry. As Slide’s Kester Brookes says in this month’s 60 seconds questionnaire on page 23, if he wasn’t in tech he would have to find something else ‘adrenaline-based’ to keep him busy. Back to the State of the MSP report. In his forward, Dan Tomaszewski, Kaseya’s Executive Vice President of Channel, writes: “Winning new clients now requires clearer differentiation, stronger proof of value and tighter operational discipline”. Promisingly, this is just what CloudClevr has been focusing on over the last 18 months with the integration of its previous acquisitions – NGC Networks, 4Sight Communications, Bamboo Technology Group and Twisted Fish IT. Find out more on page 16. Celebrating our industry’s success On May 21, Technology Reseller will come together with friends and supporters from across the industry for the Technology Reseller Awards at Hilton London Bankside, where we will celebrate the achievements of other businesses forging ahead in challenging times. Whether you are a winner, a short-listed company, a sponsor or just looking for the chance to network and build ties with industry leaders, I look forward to seeing you on what promises to be a great night, thanks in no small part to the generosity of our Headline Sponsor, Giacom; our M&A Partner, Knight Corporate Finance; our Recruitment Partner, Henley Executive; our Entertainment Sponsor, Keypoint Intelligence; and all our Award Category Sponsors (see page 34 for details). Many thanks to one and all. James Goulding Editor, Technology Reseller Comment 04 Distribution News Dropbox and ALSO extend partnership to the UK 08 Distribution Hammer addresses AI Proof of Concept graveyard with launch of AI-ready on-prem platform 10 Reseller News Redsquid strengthens education pillar with 16th acquisition 16 View from the Channel With Steve Harris, CEO of CloudClevr 18 MSPs Key findings from the latest Kaseya State of the MSP report 20 Business O2 Daisy rebrands as O2 Business with a focus on integrated, easy to manage solutions 22 Talking Point Steve Spittal, Technology Director at Pulsant, outlines how IaaS can help UK businesses weather the global memory shortage 23 60 Seconds With Kester Brookes, Head of Account Management EMEA, Slide 26 Events Ethan White’s report from Technology Reseller’s third ski club network event 28 Connectivity Zen brings greater choice to The Fibre Hub 31 Infrastructure Power costs trump sovereignty in AI deployment calculations 34 Technology Reseller Awards The countdown begins to the awards evening on May 21 36 Tech Digest The latest solutions and services for managed service providers 41 People New faces, new places 03 CONTENTS technologyreseller.co.uk ISSN 2632-9301 (Print) ISSN 2632-931X (Online) Technology Reseller is published by Kingswood Media Ltd., 7 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2026 Kingswood Media Ltd. Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Events & Commercial activities: Paul Johnson 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Designer: Brian Cloke 07484 288189 · [email protected] If you no longer wish to receive Technology Reseller magazine, please email your details to [email protected] Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us technology-reseller-magazine technologyreseller.co.uk IN PRINT & ONLINE SINCE 2016 IN PRINT & ONLINE SINCE 2016
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