DISTRIBUTOR NEWS technologyreseller.co.uk continued... grow and develop their Cisco business, as well as training, enablement and advice on the new Cisco 360 Partner Programme. Cisco authorised partners will be able to draw on the skills of TD SYNNEX’s UK&I‑based Cisco team as well as direct and personalised support from in-country business development and field sales heads. Peadar Kane, Country Manager, Advanced Solutions, Ireland at TD SYNNEX, said: “This is great news for Cisco partners in Ireland. It gives them access to the expertise of our specialist team and the full range of services and means they can take Cisco solutions to their customers with complete confidence. We look forward to working with our colleagues in the UK and with Cisco’s own team to support Cisco partners in maximising their potential.” https://uk.tdsynnex.com/ … Matrox Video and Vanco solutions now available from Solstice AV Solstice AV is continuing to strengthen its vendor portfolio with the additions of video and AV-over-IP systems leader Matrox Video and audio specialist Vanco, supported by a focus on solutions‑led sales. Matrox’s video processing, AV‑overIP, video wall and KVM solutions will give Solstice AV’s reseller and integrator partners access to a broad suite of technology for advanced video infrastructures and scalable multi-display systems in control rooms, corporate media, live events, collaboration and other advanced AV applications, backed by product training, demonstrations, technical enablement and marketing support provided by Solstice AV. Michael Tulip, Managing Director of Solstice AV, said: “We’re seeing customers ask bigger questions about how video, networks and IP interoperate in control rooms, collaboration spaces and live production environments. Partnering with Matrox gives resellers access to a set of solutions that are engineered for those demands. Their technology is known for performance, interoperability and real-world reliability, and our focus is on standing behind that with the support, training and confidence partners need to sell and install successfully.” In addition, Solstice AV is expanding its audio offering with Vanco products, including the Beale Street Audio range, which are designed to integrate seamlessly within wider AV systems in education, corporate, hospitality, retail and mixed-use environments, where audio is an essential part of the overall solution, not an afterthought. Paul Midwood, Chief Technical Officer at Solstice AV, said: “We’re very deliberate about the vendors we partner with. Vanco fits our approach perfectly: strong products, clear positioning and a portfolio that supports how resellers are selling AV today. This partnership strengthens our ability to support complete solutions and reflects our continued investment in helping resellers win more complex, higher-value projects.” Legrand | AV turns to TD SYNNEX Maverick Legrand | AV and TD SYNNEX have announced that TD SYNNEX Maverick, the distributor’s specialist AV, UC and digital signage division operating in 17 countries across EMEA, will now offer the full portfolio of Legrand | AV brands, including Chief, C2G, Da-Lite, Middle Atlantic, Luxul and Vaddio. The move will enable Legrand | AV to adopt a globally aligned distribution model and offer consistent access to its solutions, helping integrators 05‑ Synaxon adds Acer PCs to vendor portfolio Channel services company SYNAXON UK is giving resellers, MSPs, retailers, web stores and office products dealers an expanded range of PCs and laptops to choose from through a new partnership with Acer. Mike Barron, UK Managing Director at SYNAXON, said: “Acer is a significant addition to SYNAXON UK’s growing vendor portfolio. It means we can now offer even more options to our partners, backed by our renowned personal service. Acer’s solutions are exactly right for SYNAXON and its reseller partners – they meet all the needs of end-user customers and enable partners to compete effectively for new business. We will be doing everything we can to show them just how good an opportunity Acer presents, especially in the SMB and education markets, both of which are prime areas of focus and growth potential.” Partners will be able to access exclusive Acer offers and promotions through SYNAXON, including the Acer STEM Rewards Programme, which gives schools a £10 reward for every Acer Chromebook or Windowsbased device purchased. synaxon-services.com Mike Barron TD SYNNEX and SAS collaborate to fast-track AI innovation TD SYNNEX and technology leader SAS are enhancing their distribution partnership with the launch of a platform for demonstrating the business value of AI, advanced analytics and data lifecycle management through demos and proof of concept (PoC) and proof of value (PoV) workshops. Built on the SAS Viya cloud-native unified analytics platform and part of TD SYNNEX’s ongoing investment in partner enablement, the SAS Partner Solution Environment has been created in collaboration with hybrid infrastructure, highperformance hardware and scalable cloud solutions experts Lenovo, Intel and Red Hat. The platform is designed to help partners bring AI-driven solutions to market faster by showcasing AI and analytics use cases and SAS Viya-powered solutions for verticals such as manufacturing, retail, healthcare, clinical research, finance and insurance. Craig Smith, Vice President, Data, AI & Applications, Europe at TD SYNNEX, said: “Partners can now demonstrate business value faster and strengthen their role as trusted analytics advisors. This initiative accelerates customer conversations, reinforcing TD SYNNEX’s strategy to simplify innovation and enable growth across our ecosystem.” John Carey, Senior Vice President, Global Channels at SAS, added: “The fact that it’s built on SAS Viya means it’s well placed to enable organisations to design and test prototypes with lower cost barriers, reducing time to value.” www.TDSYNNEX.com Craig Smith
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