RESELLER NEWS technologyreseller.co.uk 11 Broadcom’s Advantage Partner Programme brings stability and choice to customers across Northern Europe at a time when many are reassessing their options following Broadcom’s programme changes. Group CEO Hege Støre said: “Retaining partner status reflects the long-term investment we have made in VMware expertise across Northern Europe. More importantly, it reassures our customers that we are here for the long run, with the scale, capability and commitment needed to support their private cloud environments today and help them evolve at their own pace.” The company remains one of the region’s largest providers of private cloud services, including sovereign cloud and Private AI, based on VMware Cloud Foundation, which combines compute, storage, networking and automation into a single integrated stack. As a certified Cloud Service Provider, Advania supports customers wherever they are on their journey. This includes operating VMware environments in customer datacentres, delivering fully managed private cloud services or enabling licence portability for customers that want to retain control over their existing investments. … Wavenet partnering with Smarsh Managed services and security provider Wavenet is expanding its unified communications and contact centre portfolio through a strategic partnership with Smarsh, a provider of call recording and conversation analytics solutions. Barry Ward, Director of Contact Centre, Mobile and UC solutions at Wavenet, said: “Smarsh’s suite of AI-driven tools and features will give our customers access to more than just basic call recording. This collaboration allows us to offer our customers a truly modern, scalable and compliant AI-enhanced solution that meets the growing needs of our customers.” www.wavenet.co.uk … NiCE one Cirrus AI-powered contact centre platform provider Cirrus has been awarded Platinum Partner status by NiCE, following a strong performance in the 2025 NiCE 360 SUCCEED Program. The Platinum tier is the highest level of partnership within the NiCE ecosystem and is awarded to organisations that demonstrate sustained delivery quality, customer success and commitment to longterm value. Becoming a Platinum Partner is the latest milestone in Cirrus’ longstanding partnership with the customer engagement specialist and builds on its designation as NiCE Game Changer Partner of the Year in 2024. … Principle Networks joins Wiz Partner Alliance Cybersecurity and network services provider Principle Networks has joined the Wiz Partner Service Alliance, a global ecosystem of MSPs authorised to deliver Wiz-related services to customers. As a Wiz-authorised UK delivery partner, Principle Networks will be able to implement and configure the Wiz cloud security platform; deliver onboarding, optimisation and remediation services; provide security operations and advisory support; and help customers operationalise Wiz findings across their cloud environments. Mike Beevor, CTO at Principle Networks, said: “Achieving Wiz delivery authorisation status represents a significant milestone for Principle Networks and our customers who demand the highest standards of cloud security implementation. As organisations accelerate their cloud adoption, the complexity of securing these environments grows exponentially. This authorisation demonstrates our commitment to delivering solutions with precision and minimal disruption.” Through its Wiz services, Principle Networks provides cloud security assessments to identify risk and optimise posture and ongoing managed services to help organisations maintain a resilient cloud security stance. www.principle-networks.com continued... Phoenix now a VMware Pinnacle Partner Phoenix Software, a provider of software licensing, hardware, Software Asset Management and managed IT services, has passed a major milestone in its longstanding partnership with VMware and Broadcom by becoming a VMware Pinnacle Partner and a Broadcom Expert Advantage Partner for consulting services. Achieving VMware Pinnacle Partner status, the highest level of the Broadcom Advantage Partner Programme, is testament to Phoenix’s technical expertise and ability to design, deliver and support enterprise-grade VMware solutions at scale, across private cloud, hybrid cloud and modern data centre environments. Vicki Sammons, Solutions Manager at Phoenix Software, said: “Achieving VMware by Broadcom Pinnacle Partner status is a proud moment for us. It reflects the depth of expertise within our teams and our ongoing commitment to helping customers get real value from their VMware environments.” Meanwhile, accreditation as a Broadcom Expert Advantage Partner (EAP) for consulting services puts Phoenix in an elite group of consulting organisations with proven technical depth, delivery capability and experience of Broadcom solutions that act as an extension of Broadcom’s own professional services. www.phoenixs.co.uk Digital Space achieves Fortinet Engage Tech Support Partner Status Secure connectivity, cloud and managed services provider Digital Space has been named a Fortinet Engage Tech Support Partner (ETSP) in recognition of its ability to address the security challenges of hybrid IT environments, cloud adoption and distributed workforces with Fortinet solutions. Richard Haslam, Operations Director at Digital Space, said: “Achieving ETSP status is a strong endorsement of the work our teams have put into building robust, high-quality security operations. It reflects our focus on service excellence, technical capability and continuous improvement. This partnership strengthens our ability to support customers with faster response times, deeper technical expertise and more resilient security services.” Richard Beeston, Chief Technology and Operating Officer at Digital Space, added: “Closer integration with Fortinet’s engineering and support ecosystem enables us to enhance service performance, improve operational resilience and deliver secure, scalable infrastructure platforms that meet the evolving needs of our customers.” Richard Beeston
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