DISTRIBUTOR NEWS technologyreseller.co.uk 05 By delivering a unified platform with the crypto-agility required for post-quantum readiness, we’re helping partners build scalable data security practices that meet critical customer needs, from regulatory compliance to secure AI innovation, unlocking significant services and solutions opportunities.” www.westconcomstor.com It underscores the impact of our innovative programmes and the strength of our collaboration across EMEA as we continue to accelerate cloud transformation.” https://secure-eugo.arrow.com/ LP=21980 … CMS Distribution bringing HKC displays to UK&I CMS Distribution has enhanced its intelligent display offering for resellers and retailers in the UK and Ireland through a new partnership with HKC, a manufacturer of semiconductor display technologies for all major applications, including televisions, monitors, laptops, tablets, smartphones, e-paper devices, automotive displays, industrial control panels, medical equipment, outdoor digital signage, video walls and interactive whiteboards. Enrique Piedrafita, Vendor Manager at CMS Distribution, said: “We are delighted to partner with HKC and bring their range of products to our customers. Their innovative and high-quality solutions are a perfect fit for our portfolio and we are confident that this partnership will provide great value to our customers.” Bentley Lo, UK&I Country Manager at HKC Europe, said: “This new and exciting partnership with CMS Distribution will allow us to expand our reach into the UK and Ireland markets. It brings together our expertise in display solutions with their strong channel network and extensive experience in the display category.” www.cmsdistribution.com/vendors/hkc … Hammer adds Nexsan to EMEA storage portfolio Nexsan, a provider of secure, reliable, high-performance storage systems for demanding data environments, is extending its regional reach and expanding its partner ecosystem through an EMEA distribution agreement with Hammer Distribution. The partnership will give Hammer customers across the region access to foundational storage infrastructure for AI pipelines, high-bandwidth research models and modern data lifecycle management, backed by tailored support and flexible deployment options. Nexsan solutions now available from Hammer include E-Series enterprise SAN storage, Unity NV-Series unified storage and Assureon data protection. Nexsan CEO Vincent Phillips said: “AI and high-performance computing require storage that isn’t just fast, but inherently dependable and designed for sustained data growth. Our partnership with Hammer ensures that customers across EMEA can access enterprise-class infrastructure built to retain, protect and mobilise the massive datasets that power modern AI innovation.” www.nexsan.com … Fortanix platform now available from WestconComstor in EMEA Westcon-Comstor has expanded its EMEA security portfolio with Fortanix’s data security platform, giving partners the tools and support they need to solve customers’ most pressing data security challenges in the AI and post-quantum era. The agreement empowers channel partners to build high-margin data security services focused on cryptography, regulatory compliance and post-quantum readiness, while meeting growing demand for unified data security and multicloud control in regulated industries such as finance, healthcare and government. The Fortanix platform is powered by Confidential Computing, which keeps data isolated and encrypted during processing, ensuring protection at rest, in motion and in use across hybrid, multicloud and AI environments. Its unified architecture simplifies compliance, centralises policy control and enhances visibility across complex data landscapes, while advanced data tokenisation and confidential computing capabilities allow sensitive data to be used securely in analytics or AI models. Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at WestconComstor, said: “Our agreement with Fortanix enhances our security portfolio and empowers partners to lead in securing multicloud and AI environments. Westcon-Comstor and Check Point Software break ground with renewal API launch Westcon-Comstor has reinforced its digital distribution capabilities and taken a big step towards automating the entire quote-to-cash process with the launch of an API that slashes the time it takes to get Check Point Software renewal quotes to partners and their end-users. The product of a seven-month collaboration between the two companies, the renewal API improves accuracy by eliminating manual data entry and is scalable to support increased levels of business. With its launch, Westcon-Comstor has become the first distributor in EMEA to successfully deliver a project of this kind for Check Point. Marianne Nickenig, Vice President, Revenue Operations Europe at Westcon-Comstor, said: “Pioneering this renewal API with a strategic partner like Check Point showcases the technical excellence and spirit of collaboration that drives our business. This is a crucial step in our commitment to automating the entire quote-to-cash process and simplifying operations for our partners. With partners seeking to optimise revenue at every stage of the solution lifecycle, renewals are an increasingly strategic priority and it’s our role as a value-added distributor to facilitate growth through initiatives such as this.” www.westconcomstor.com Marianne Nickenig New workshop framework launched to accelerate AI adoption TD SYNNEX has introduced a new workshop framework to help partners accelerate customers’ adoption of AI. Part of its Destination AI programme, the AI Game Plan is an interactive workshop that empowers partners to lead AI conversations with enterprise- and mid‑market-level customers and identify areas where AI can have an impact. In TD SYNNEX’s fourth annual Direction of Technology report, 45% of partners said their top challenge in implementing AI solutions is translating AI into customerspecific business value. The AI Game Plan helps achieve this through a threephase framework structured around discovery, scoring and activation that enables partners and their customers to identify pain points in their business where AI could make a difference and then score and prioritise use cases based on factors like feasibility, impact and strategic alignment. The workshop concludes with a shortlist of two or three high-value, budget-aligned AI initiatives and a clear 90-day roadmap for implementation. Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, said: “One of the biggest challenges to effectively leveraging AI is prioritising and defining where to use it within the business and how to maximise the return of these investments. Through AI Game Plan, we are enabling our partners to facilitate repeatable, outcome-oriented AI engagements that help their customers move beyond curiosity to real results.” https://www.tdsynnex.com/us/en/services/ specializations/destination-ai/contact.html Sergio Farache Daniel Hurel Westcon-Comstor, continued...
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