28 01732 759725 strengthen business resilience and unlock new levels of efficiency and profitability. The high stakes of downtime for MSPs and their clients Downtime chips away at a business from every angle, and lost productivity and revenue are just the beginning. When systems go offline, customers lose trust, and in today’s hyper-competitive landscape, that trust isn’t easily earned back. Businesses thus expect MSPs to keep them running no matter what comes The good news? This challenge brings a major strategic opportunity for MSPs. Clients may hesitate to invest in backup, but they absolutely recognise the value of business continuity. Downtime makes it clear that protecting data is only part of the equation; keeping operations running is what really counts. By delivering reliable business continuity and disaster recovery (BCDR), MSPs offer not only data protection but also IT peace of mind. In this article, we’ll explore how Datto BCDR helps MSPs reduce client downtime, Downtime doesn’t just slow operations for small and midsized businesses (SMBs) – it slams the brakes on them. Whether caused by ransomware, hardware failure or natural disasters, every minute of downtime costs revenue, disrupts operations and damages client trust. According to The State of BCDR Report 2025, 9 in 10 organisations experienced operational downtime in 2024. And when systems go down, businesses look directly at their managed service providers (MSPs) for answers. Learn how MSPs are driving efficiency and boosting MRR by delivering business continuity with Datto’s purpose-built BCDR solutions How Datto BCDR helps MSPs reduce downtime and boost efficiency BUSINESS BRIEFING *Respondents were able to select multiple response options Statistics from the State of the MSP Industry 2025 Look Ahead report
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