16 01732 759725 representative) that qualifies and follows up potential leads, including the booking of calls with a sales executive; and monday Campaigns, an AI-powered product linked into the CRM that lets marketing teams detect opportunities in real time, launch tailored campaigns and reach every lead with the right message. It scans CRM sales calls, competitor moves and market trends to generate campaign ideas, for which AI then creates content and designs. monday.com Agent Builder Finally, customers can create their own AI agents for monday products within minutes using a ready-made template or their own words. Due to be launched in the first half of this year, monday.com Agent Builder could, for example, be used to create an agent to set up an appointment for a customer, to collect feedback after the call and to write and send out a follow up email. Users will be able to create an unlimited number of agents to meet any need. Building blocks To gain a channel perspective on these developments, Technology Reseller spent time at Elevate 2025 talking to Dror Spindel, monday.com’s VP of Global Partnerships, seated at a table covered in Lego blocks. “The Lego is on the table for a purpose,” he said. “We see our products as building blocks that each and every company, each and every team can now put together in a way that makes sense for each and every use case. In simple words, we want to make sure that the software works for the customer and works for the use case and not the other way round.” To this end, monday took the decision three years ago to move from being a single product company focused on task management to being a multi-product platform with the addition of CRM, Dev and Service. “We had the platform, we had the WorkOS, which is based on monday dB (Monday database). The idea was that once you have those foundations, those core building blocks, developing new products becomes much easier and the time to On February 17-18, monday.com is holding its Partner Summit 26 in the Hilton Prague, where channel partners can hear all about the company’s evolving business strategy and plans for the channel. This event comes a few months after Elevate 2025, its end user conference held at Excel London on October 2223, where monday.com co-founders and CEOs Roy Mann and Eran Zinman introduced EMEA customers to several new products as it continues to develop its original task management platform, now expanded with software development (Dev), sales (CRM) and enterprise service (Service) capabilities. A key theme was AI, which Zinman described as ‘a huge technological shift’, and which monday is infusing throughout its products. “Over the last 20 years, software has evolved to help you do your work and to help you manage your work, but a big part of that work was still done outside of the tool you’ve been using. What you’re going to see in the next two days is not software that helps you manage, it’s software that actually does the work for you in ways you couldn’t imagine before,” he said. In this respect, AI is changing monday’s original vision for a platform to manage the core work of its customers, now in excess of 250,000 companies globally, into a platform to do that core work as well. Monday Agents & Monday Sidekick Mann highlighted two new solutions that help turn that vision into reality: monday Agents, which lets customers build an unlimited number of agents to do specific tasks; and monday Sidekick, a personal AI agent or digital assistant built into a user’s workspace that will complete tasks on their behalf. Daniel Lareya, Chief Product and Technology Officer at monday.com, pointed out that because the Sidekick AI agent, which will soon be available in all monday products, is built into each user’s workspace and is continually learning, it understands each person’s work, their workflows, their goals and can get to work right away (just click the star next to any item in monday.com). monday Magic & monday Vibe Mann also introduced two new AI tools that simplify and accelerate software development by customers: monday Magic, which uses AI to design work solutions and processes for monday products based on a natural language description of what’s needed; and monday Vibe, which lets users create entire business applications to meet any need, from scratch, again using their own words. Because monday Vibe uses the monday platform, the apps are natively connected to the customer’s data, workflows and integrations ecosystem. monday Campaigns and AI SDR In addition to these new products, monday is deepening the AI capabilities within its four platform products: work management, Dev, Service and CRM. In the case of CRM, new additions include: an AI SDR (sales development PLATFORMS How monday.com is relying on channel partners to realise its vision of AI-powered work management From management to execution Dror Spindel
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