technologyreseller.co.uk 05 DISTRIBUTION To book a demo or a tour of the new Experience Centre at Innovation House and discover how Midwich’s expertise can support projects of any scale, visit https://innovation-house.com/ or contact our sales team on [email protected] or 01379 649200. Look and learn Midwich Experience Centre Manager Tyrone Zagnoiev talks to Technology Reseller about the new Experience Centre Technology Reseller (TR): How does this new space differ to what was here before? Tyrone Zagnoiev (TZ): Before it was more aimed towards LED specifically and UC&C, because that was our focus at the time. But as you can imagine, we’ve grown significantly over the years, and there’s so much more to AV than just LED and UC&C. We wanted to showcase some of the newer technologies coming out, such as mixed reality production, which is becoming more and more prevalent for broadcasters, content creators and businesses, and other growth areas for us, like audio, content creation and podcasting. We’ve managed to squeeze over 50 vendors into this space covering everything from LED to camera technologies, to UC&C, even cabling. And nothing we have put in this space is just a show piece. It’s all functional and operational because we want customers to be able to come in here and see their own content and know that what they’re buying is going to work for them. We also want people to create their own content. Our podcast studio and the mixed reality studio are both fully operational, so customers can come in and create content for their own internal use or marketing. TR: How do you choose which vendors to feature? TZ: We do our research. We know the most popular brands and which have the technologies best suited to what we’re trying to achieve. For example, we approached Harman for the Live technology space, because they’re so big in live events, and we have our top three LED manufacturers here – Samsung, LG and Absen – and all sorts of variants of their products. We don’t just choose one vendor; we like to provide a fair representation. So, even though Harman provides the audio for the Live space, Biamp and Bose do the audio in the main showroom. TR: I noticed that when you go around, there’s no information on the products. Is that because visitors will be accompanied by a guide? TZ: It’s a very much a white glove experience. I will show people how each solution works but allow them to go in and play with it themselves. I’m there to be a helping hand, so if they want to see their own content on-screen, they can give it to me and I will upload it for them. We have a client coming in in the next two weeks who wants to see how a camera works in front of a specific LED. They’re sending me the content, and we’ll make it work for them. It’s little things like that that make the difference. We’ve created this space for our partner community and at the end of the day we want to help them close opportunities and complete projects. The Experience Centre is also an event and training space. For example, we have plans next year to host a post-ISE event for those who can’t make it out to Barcelona and several vendors and some of our own customers are interested in holding open days and product launches here. It’s also a training space. Midwich is known for being a training academy and this is where a lot of our big vendors will host certification and recertification training. It’s a very flexible space. Tyrone Zagnoiev addition to the product showcase, the Experience Centre is a training facility and a versatile space partners can use to host their own events, all of which is at their disposal to help them win more business. He said: “This is your space to inspire you and your customers. This could be a basic tour at the beginning of a project to give clients ideas on what you can do for them, how we can help them and how we can support them. Or, later on in a project, you could use the facility to help the client make a decision on that final piece of technology by seeing it in a working format before they go ‘Yes, let’s make this happen’.”
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