DISTRIBUTOR NEWS 01732 759725 ...continued 06 Crayon inks Zendesk deal IT services company Crayon, recently merged with SoftwareOne, is strengthening its global distribution capabilities with the signing of an agreement to distribute Zendesk’s AI-powered customer experience (CX) technologies to customers and partners in more than 70 countries. Gudmundur Adalsteinsson, Chief Partner & Sales Officer at SoftwareOne, said: “This is a landmark agreement for Crayon and a natural evolution of our mission to bring best-in-class technology to our partners and customers globally. Customer experience is a core driver of digitalisation and by aligning with Zendesk we’re ensuring that businesses from startups to global enterprises have access to the right tools to deliver exceptional service.” Under the agreement Crayon will offer the full suite of Zendesk service and support products, including Zendesk Support, Chat, Talk, Guide, and AI-powered automation tools, plus tailored onboarding, technical support, training and commercial enablement for resellers and MSPs. www.crayon.com www.zendesk.com TP-Link added to Oprema security offering Security distributor Oprema has added TP-Link’s extensive range of networking equipment and CCTV products to its product offering, with UK next-day delivery from its extensive stockholding. Products include the VIGI NDAAcompliant professional surveillance system and Omada by TP-Link cloud-managed networking solution, which integrates controllers, access points, switches and gateways into a unified Software Defined Networking (SDN) platform, giving customers a highly scalable network with centralised cloud management. Oprema is backing these products with strong technical support, including the delivery of OCNA training (for Omada) and VCSA training (for VIGI) in a new, state-of-the-art Innovation Centre within the distributor’s 106,000 sq. ft. Newport warehouse. … Vertiv and PNY partner to accelerate AI adoption Vertiv, a leader in critical digital infrastructure and a Solution Advisor in the NVIDIA Partner Network, has entered into a distribution agreement with PNY Technologies, a leading provider of NVIDIA-based solutions in Europe, Middle East and Africa. By bringing together Vertiv’s high-density power and cooling solutions with PNY’s advanced AI computing capabilities, the partnership makes it easier for SIs and resellers in EMEA to acquire and deploy the necessary infrastructure for today’s GPU‑intensive workloads, helping to accelerate AI adoption across the region. Alex Brew, Vice President of EMEA regional sales at Vertiv, said: “The transformative growth of AI workloads demands an ecosystem approach to help customers scale efficiently while maintaining optimal performance. By combining our critical power and cooling portfolio with PNY’s expertise in NVIDIA‑based solutions, we are empowering SIs across EMEA to build accelerated, high‑density and energy-efficient AI environments for their customers.” Vertiv.com PNY.com/en-eu Syndico appointed UK distributor by Pocketalk Pocketalk, provider of a suite of real-time translation solutions that enable healthcare, education, emergency services, retail and enterprise professionals to overcome language barriers, has appointed Syndico as its first authorised UK distributor. Matt Steel, Pocketalk Business Development Manager UK, said: “With an increased focus on improving language communication in all sectors in the UK and ever more healthcare, emergency service and education settings reaching out for translation support, we knew it was time to engage a trusted, authorised reseller and Syndico is the perfect fit. We’re excited to work together to expand our presence in these sectors, helping those that are hindered by language barriers find a solution that saves time, money and stress, while offering a safe and trusted translation solution.” Sam Ogles, Syndico’s Commercial and Marketing Development Manager, added: “Syndico specialises in helping brands to bring their products to market via an extensive and skilled channel of resellers, especially brands that solve known pain points in key industries. We focus on products and solutions that boost efficiency, improve safety, save costs and improve decisionmaking – Pocketalk ticks all those boxes.” Sam Ogles, Syndico with Matt Steel, Pocketalk Proofpoint added to Westcon-Comstor AWS Marketplace programme Proofpoint has become the latest software vendor to join Westcon-Comstor’s AWS Marketplace programme, alongside the likes of Check Point Software, Cisco, CrowdStrike, F5, Juniper Networks, Palo Alto Networks and Zscaler. The extension of Proofpoint’s existing relationship with Westcon-Comstor will enable the distributor’s partners in the UK and Europe to buy Proofpoint security solutions from Westcon-Comstor via private listings and sell them directly to their customers in a frictionless, end-to-end process entirely within AWS Marketplace. Launched last year, Westcon-Comstor’s AWS Marketplace programme provides partners with a streamlined and simplified route to transacting on AWS Marketplace, along with specialist support and advisory and consulting services from a dedicated in-house team. Recent enhancements include multi-currency functionality and flexible payment solutions for AWS Marketplace transactions. Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor, said: “As enduser buying behaviour evolves, hyperscaler marketplaces – led by AWS Marketplace – are becoming the preferred software procurement route. Our AWS Marketplace programme equips partners to meet this demand, offering a seamless way to transact and deliver value.” www.westconcomstor.com Daniel Hurel Gudmundur Adalsteinsson SoftwareOne Jérôme Bélan (l), CEO at PNY EMEA, with Alex Brew, Vice President of EMEA regional sales at Vertiv
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