technologyreseller.co.uk PEOPLE continued... partner sales, Dorkin will be responsible for managing and developing new and existing partner relationships and identifying new markets where Principle Networks can add value. www.principle-networks.com … Craig Taylor promoted to CTO at Phoenix Software Craig Taylor has been promoted to the role of Chief Technology Officer at Phoenix Software, following the retirement of outgoing CTO Darren Goldsborough after 25 years at the provider of software licensing, hardware, Software Asset Management and managed IT services. Previously Director of Cloud Solutions, Taylor will be responsible for the company’s technology vision, with a strong focus on delivering transformative technology solutions that harness AI to strengthen cybersecurity resilience and accelerate digital transformation. He said: “AI is undoubtedly the most transformative opportunity for service innovation and cost-efficiency in a generation, but it’s easy to forget it’s not the only challenge that our customers face. Digital transformation, for example, is the foundation of AI success, and many organisations are still early on in this journey. We’re here to guide them through this change – from strategy to execution – but increasingly with AI in mind. At the same time, with cyber attacks rising and resources stretched, we are continually investing in our security services to help organisations stay resilient.” Underlining Phoenix Software’s AI capabilities, its Copilot & Microsoft Programme Lead Lewis Thomson recently became the company’s second employee to be granted Microsoft Most Valuable Professional (MVP) status. … Rod Tonna-Barthet appointed to Xeretec Board Xeretec Group, a leading provider of IT software, hardware, cloud, cyber and technology services, has appointed Rod Tonna-Barthet as Non-Executive Chairman of the Board. Winner of the Outstanding Industry Leadership Award at the Technology Reseller Awards 2022, when he was President and CEO of Kyocera Document Solutions UK, Tonna-Barthet brings 30 years’ leadership experience in ICT, banking and finance to the Xeretec Board as the company looks to accelerate its transformation from a print business into a diversified, technology-driven solutions provider. Xeretec Group CEO Steve Hawkins said: “We’re thrilled to welcome Rod to Xeretec. His track record of transforming businesses and driving strategic growth is perfectly aligned with our mission to help our customers harness technology to work smarter, safer and more efficiently.” www.xeretec.co.uk …James Hardy succeeds Geoff Kneen as Advania UK CEO Advania UK is laying the groundwork for its next stage of growth by appointing James Hardy as CEO to replace Geoff Kneen who’s stepping down from the role after creating one of the UK’s largest IT services providers with 1,600 employees. Formerly CCO at Advania UK, Hardy was the long-time CEO of CCS Media, one of four companies, alongside Content+Cloud, Azzure IT and Servium, acquired by Advania following its entry into the UK market in 2021. Hege Støre, CEO of Advania Group, said: “This is the right moment for Advania UK to take the next step. We have successfully brought together four companies into one unified business, and now we have all the capabilities and vendor relationships needed to manage clients’ entire IT spend. That’s powerful for mid-market companies who need integrated technology solutions to stay competitive and future-ready. All the pieces are in place; now we execute.” … EMEA Channel Director to extend Alkira’s reach AI-native Network Infrastructure-as-a-Service specialist Alkira is aiming to extend its international reach with the appointment of Bruce Hockin as International Channel Director for EMEA and APAC. Alkira Director of Channels Doug Houghton said: “I’m thrilled to welcome Bruce Hockin as our new leader for the international region’s channel and alliances go-to-market strategy. Bruce’s exceptional experience in cultivating partnerships and driving business growth will be crucial as we expand Alkira’s global reach.” Alkira unifies environments, sites and users via an enterprise network built entirely in the cloud. The network is managed using the same controls, policies and security systems network administrators know and is available as a service, enabling users to scale instantly, with no need for new hardware, software or architecture. Alkira doubled its revenue from fiscal year 2024 to 2025, sourcing 72% of new customers through the channel and increasing annual contract value through the channel by 255%. www.alkira.com … New Partner Manager hired to boost SIPPIO in UK SIPPIO, provider of a platform for integrating enterprise-grade voice, text messaging, AI and analytics within Microsoft Teams Zoom and Cisco Webex, has recruited a National Partner Manager to expand its presence in the UK. Bringing extensive experience from her time at Nuvias UC, Anna SkolasinskaBarnett will focus on building and nurturing strategic partnerships through localised expertise, co-selling, marketing assistance and technical guidance. Her appointment follows the launch earlier this year of the SIPPIO Rewards global partner programme featuring extensive resources, incentives and marketing assistance, as well as more attractive commercial terms. … Microsoft technology specialist recruited by Giacom Former Microsoft Partner Technology Strategist Andy Porter has joined cloud marketplace provider Giacom to help partners build scalable, profitable cloud practices and navigate Microsoft’s latest CSP changes. These include a hike in the annual revenue threshold for a direct CSP Nancy Hammervik takes on new GTIA role The Global Technology Industry Association (GTIA), a non-profit membership community representing tens of thousands of professionals and more than 2,000 MSPs, IT solution providers, vendors and distributors, has appointed Nancy Hammervik as Chief Channel Officer with responsibility for growing the organisation’s membership, developing strategic partnerships and boosting its influence in the IT channel. Since July 2024, Hammervik has held the positions of Executive Industry Advisor for GTIA and Principal of Hammervik Collaborative. Prior to joining GTIA, she spent 13 years at CompTIA, 11 of them as Executive Vice President, Industry Relations responsible for growing CompTIA’s member and subscriber base and global community program, before turning her focus to educational outreach and workforce development as CEO of the CompTIA Tech Career Academy. GTIA CEO Dan Wensley said: “I am thrilled that Nancy will be leading the charge for GTIA to expand our reach across the globe through our member-first approach, unbiased resources and education and partnerships that drive growth. Nancy’s experience and knowledge are ideally suited to develop the partnerships and programs to increase the value GTIA provides to members.” www.gtia.org Nancy Hammervik 41 Bruce Hockin Alkira Andy Porter Giacom Chris Shanks Eureka Solutions Steve Hawkins Xeretec
RkJQdWJsaXNoZXIy NDUxNDM=