31 technologyreseller.co.uk Looking Ahead: A Channel United Gammaverse 2025 wasn’t just a conference – it was a call to action. Gamma’s continued investment in innovation, partner support, and listening initiatives reflects a clear strategy: build together, grow together. In a market where technology evolves rapidly, Gamma’s focus on authentic partnership offers a competitive edge. As Sam Conniff reminded us, “Inspiration without action is just frustration.” Gammaverse proved that bold ideas, backed by collaboration, create real momentum. For those in the room, the takeaway was clear: the future of the channel isn’t just about what we build – it’s about how we build it. Together. To learn more, please visit: www.gammagroup.co reduce admin overhead. Blizzard praised iPECS as a “broad, strong product” that underpinned their growth. These stories reinforced a key point: success in the channel isn’t measured by product launches alone, but by tangible outcomes for customers and teams. Hearing directly from partners validated Gamma’s approach and reminded attendees of the real-world impact of thoughtful innovation. Resilience and Belonging: The Human Side of Tech The conversation turned reflective during a session with CFO Bill Castell and Paul Billingham of Knight Corporate Finance. Their discussion on resilience in uncertain times emphasised that strong partnerships are built on trust, not transactions. That theme carried into the final keynote – a candid and emotional conversation with former England rugby player Joe Marler. Known for his honesty and humour, Marler spoke about teamwork, accountability, and the need for belonging. “Everyone plays their part,” he said, “and everyone is part of something bigger than themselves.” It was a fitting close to a day rooted in shared purpose and genuine connection. problems,” he said, underscoring Gamma’s focus on utility over novelty. Gamma Edge: A Framework for Growth If one word defined the day, it was “partnership.” Will Morey captured it succinctly: “Gamma only exists because of the people represented in this room.” That sentiment was echoed in every presentation and partner story. The launch of Gamma Edge exemplified this philosophy. Described as a “partner‑led growth framework,” Edge consolidates tools, training, and insights across five pillars to help partners build stronger businesses. It’s not just a programme – it’s a commitment. As Morey put it, “We’re putting every ounce of our energy into helping drive your business forward.” Holly Mack, Business Planning Director, introduced the Voice of the Channel initiative—Gamma’s formalised approach to listening and acting on partner feedback. By grounding strategy in real‑world insights, Gamma aims to support what partners truly need, not what vendors assume. Partner Stories: Real Impact, Real Outcomes One of the most powerful segments of the day came from the partners themselves. Associated Telecom shared how AI‑powered transcription and summarisation via Webex for Gamma helped them unlock new markets and REVIEW To view highlights from Gammaverse 2025, click or scan the QR code
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