30 01732 759725 challenge: “Be More Pirate.” His message? Innovation doesn’t come from following the playbook – it comes from rewriting it. Conniff’s concept of “professionally breaking the rules” struck a chord. It’s about pushing boundaries responsibly to discover better ways of working. That spirit is reflected in Gamma’s approach to the channel – challenging norms, building frameworks like Gamma Edge, and continuously refining partner support. The innovation theme continued with showcases of SafeWeb Pro and iPECS Cloud. SafeWeb Pro stood out as a practical solution for SMBs, combining cybersecurity tools with insurance protection to address real-world risks. Meanwhile, iPECS Cloud reinforced Gamma’s commitment to scalable, flexible communications. Colin Lees, Gamma’s CTO, unveiled the redesigned partner portal – faster, smarter, and powered by data insights. “Technology has got to solve customer distinct paths that move forward together,” giving partners the tools to tailor solutions to diverse customer needs. From simple voice deployments to advanced collaboration environments powered by AI, the expanded UCaaS portfolio positions Gamma partners to lead in an experience-driven market. Lauren Williams, UCaaS Sales Specialist, highlighted features like smart audio, live transcription, and real-time summaries – practical enhancements that streamline workflows and elevate customer interactions. With enterprise-grade reliability and new CX capabilities via Cisco Webex Contact Centre, the integration feels both scalable and future-ready. The message was clear: Gamma is equipping its partners to compete with confidence. Innovation with Purpose: Breaking the Right Rules Beyond product announcements, Gammaverse delivered inspiration. Entrepreneur and author Sam Conniff took the stage with his signature Step into Gammaverse 2025, and the first thing you notice isn’t the tech – it’s the energy. Held at the Queen Elizabeth II Conference Centre in London, this year’s event was more than a showcase of innovation. It was a celebration of partnership as the true engine of progress in the technology channel. From the opening keynote to the final conversation, Gamma Business made one thing clear: success in today’s fast-moving tech landscape isn’t just about platforms or products – it’s about people. Setting the Tone: Growth Through Collaboration Will Morey, Managing Director of Gamma Business, opened the day with a message that resonated across the room: “Today isn’t about platforms or products or portals… it’s about how we can build stronger businesses, stronger partnerships, and drive stronger growth for the whole channel.” That ethos permeated every session. In an industry often driven by specs and speed, Gamma’s emphasis on collaboration and shared growth felt refreshingly human – and strategically smart. Webex for Gamma: A Strategic Launch While Gammaverse is far more than a product showcase, the official launch of Webex for Gamma was a headline moment. Andrew Robinson, Head of UCaaS Practice at Gamma, described it as “not just a new product, but a new opportunity.” The dual-path approach – Webex for Gamma and Horizon with Webex – offers partners flexibility rather than forcing a binary choice. As CEO John Murphy explained, it’s about “two Gammaverse 2025: Partnership, Progress, and Purpose in the Tech Channel REVIEW
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