technologyreseller.co.uk ability to take an enterprise solution and commercialise it for the SMB market with a high degree of API-based automation to minimise the management/ operational burden for partners and their customers. Increasingly, this will involve an element of AI. “There’s a huge amount of discussion around what AI can do, which is great, but how do we commercialise that for our partners? How do we enable them to make some money out of it, without complex dev work and complex coding, because our partners don’t have the resources for that? Our next challenge is to create contained, easily saleable AI-based products and bundles for SMEs that will enable things to be done in a fully automated fashion.” In the meantime, Arnold-Roberts says Voiceflex’s fastest growing products are its UCaaS Flow solution, with 17,500 licences sold in the last three years, for which Voiceflex has been named Best UCaaS Vendor at the Comms National Awards two yours running, and My IP Voice, its SOGEA plus voice phone line replacement solution, which he expects to continue to grow strongly over the next 15 months leading up to the PSTN switch-off. He adds that Voiceflex is also seeing strong demand for voice integration with Microsoft Teams and increasingly for Webex and Zoom as well, via a Bring Your Own Carrier solution. “We’re not selling a Zoom licence,” he explains. “We’re giving our partners the ability to make increased revenue and margin from selling Zoom, for example by overlaying services in areas where Zoom might not be so strong, like PCI, and giving partners the ability to add those services by going on to our portal and clicking a tick box.” Other recent and imminent developments for channel partners to look out for include a new multi-tenant contact centre light proposition with an AI-powered conversational IVR at the front and a new WhatsApp integration for the Flow UCaaS solution. “AI, contact centre light, PCI, all those pieces that sit in the Techco space might be the new world we are pivoting towards, but a SIP or voice element is always going to be underpinning it,” adds Arnold‑Roberts. “ You may not sell it as a channel or on a pence per minute basis but it will be part of any subscription because you will always need SIP connectivity to join everything together.” www.voiceflex.co.uk COMMS Don‘t miss all the benefits of the Snom Partner Programme. More information: www.snom.com Your Partnership with Snom A Winning Combination Voiceflex and 50 of its employees celebrated the company’s 20th anniversary at Flight Club in Bloomsbury, London with a night of darts, drinks, food and VFTAs (Voiceflex Awards for the Amazing). Six employees were presented with awards, from rising stars making a mark in their first year at Voiceflex to everyday heroes who consistently go above and beyond. This year, there was also a special award presented on behalf of key technology provider Telavox. Paul Taylor, Chief Commercial Officer at Voiceflex, said: “It was wonderful to see so many staff come together to celebrate this milestone in business. To think of how far Voiceflex has come is truly phenomenal.” He added: “I’m incredibly proud and grateful to each member of staff. There were many worthy contenders for the VFTAs. The awards are a brilliant reminder of just how much talent and commitment we have across the company.” Voiceflex CEO James Arnold-Roberts presenting a VFTA
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