technologyreseller.co.uk 21 We are built on this principle. We are here to help MSPs extend their portfolio, scale faster and compete more effectively. With the right partnerships and mindset, the future is full of opportunity. www.futera.co.uk our partners grow in the areas they can’t easily build themselves. GROWTH OPPORTUNITIES TR: Where do you see the biggest opportunities for MSPs in the next 2–3 years? LM: Cyber security remains the number one opportunity. Demand is growing and customers expect MSPs to be their first line of defence. Cloud and hybrid solutions are another big growth area as businesses want flexibility and resilience. Lifecycle services are often overlooked but present a huge opportunity – things like configuration, rollout and secure disposal. These are services customers value highly and MSPs can deliver profitably with FUTERA’s support. TR: How is FUTERA helping MSPs scale in practice? LM: We make it easy for partners to say yes to new opportunities. Whether it is a national rollout, a cyber requirement or logistics support, they can use FUTERA’s infrastructure and people without taking on risk. Our per device per month model gives partners a simple way to package and sell services. It helps them grow revenue, improve margins and strengthen customer relationships without building new teams or facilities. LOOKING AHEAD TR: Final thoughts - what is your message to MSPs as we move into 2026? LM: I think the main point is diversification is not optional. The MSPs who succeed will be those who evolve, broaden their services and focus on delivering outcomes not just technology. used responsibly and with clear data policies in place. I see AI as part of the next evolution of managed services. It should enhance what already exists – improving efficiency, supporting decision-making and strengthening security but always with a measured, trusted approach. DIFFERENTIATION AND CULTURE TR: What can MSPs do to differentiate in such a crowded market? LM: Technology alone does not create differentiation. Customers expect you to be able to deliver technology services. The real difference comes from how you deliver and the culture behind it. At FUTERA our employee-owned structure gives us a unique advantage. Everyone has a stake in customer success which drives a culture of care and accountability. Customers feel that difference in every interaction. TR: How important is culture in building long-term relationships? LM: It is fundamental. Technology changes quickly but trust and experience are what make customers stay. A strong culture of accountability and customer focus is the best differentiator any MSP can have. FUTERA has built its reputation on people as much as technology. Being employee-owned means we naturally put the customer at the centre of every decision. DIVERSIFICATION AND PARTNERSHIPS TR: How important is diversification for MSPs? LM: It’s no longer optional. Customers want more services delivered by fewer providers and if you can’t expand your offering, you risk losing business to those who can. Diversification gives you more relevance and more touchpoints with the customer. Right now, there’s a sea of noise around AI and cyber - every MSP is talking about it! What else could you be talking about with your customers? There’s a whole set of what I’d call “forgotten services” that often get overlooked: logistics, installation, device lifecycle management, secure disposal and many more. These are areas where businesses are actively spending but many MSPs simply don’t have the in-house skillset to deliver. That’s where FUTERA comes in. We give MSPs a trusted partner they can throw these projects at - safely, confidently and under their own brand. We’re here to help COVER STORY
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