DISTRIBUTOR NEWS ...continued 01732 759725 08 Nuvias UC voice migration capabilities recognised with M365 certification Converged communications distributor Nuvias UC’s Services Division has been awarded Microsoft 365 ‘Teams Voice Engineer Expert’ Certification in recognition of its capabilities and expertise in voice migration. The accreditation builds on the significant investment Nuvias UC has made in expanding its voice migration and integration expertise to enable partners to migrate businesses from legacy telephony systems to modern, cloudbased communications platforms such as Microsoft Teams and Zoom. Dietmar Kraume, Director of Services at Nuvias UC, said: “Our team now holds more than 400 certifications across all our vendors, which has contributed to year-on-year growth of 25% in our Services Division. This achievement underlines our dedication to innovation and ensures our partners can scale their voice offerings with complete confidence, backed by Nuvias UC expertise.” https://nuvias-uc.com Zen aiming to shake-up UK connectivity market with Sky partnership Zen Internet and Sky Business Wholesale are aiming to shake up the UK connectivity landscape through a strategic partnership that marries Zen’s strengths in customer service with Sky’s footprint of 2,800 Ethernet-enabled exchanges. Marking a big step forward in Zen’s ability to deliver high-performance, scalable connectivity solutions to businesses across the UK, the partnership gives Zen partners and direct business customers access to Sky’s Ethernet-enabled exchanges, more than 80% of which are ready for 10Gb services, in addition to Zen’s existing offering of Ethernet over FTTP and business‑grade connectivity products from CityFibre and ITS. The collaboration with Sky also strengthens Zen’s recently launched partner portal, The Fibre Hub, which already provides full fibre (FTTP) access to nearly 20 million premises via Openreach, CityFibre, ITS, Freedom Fibre, Trooli and, most recently, MS3 Networks serving Hull, North Lincolnshire and East Yorkshire. As part of the partnership, Zen and Sky Business Wholesale are integrating their automation capabilities and API strategies to accelerate quoting, ordering and installation processes. David Barber, Strategy Director at Zen Internet, said: “This partnership expands choice and flexibility for our channel and for UK businesses we serve directly, enabling us and the channel to compete more effectively on price, coverage and service. It is another significant step in bringing genuine infrastructure competition to the UK market. As we continue to build relationships with more key network providers, we’re on track to offer the widest geographic reach and the best commercial advantage for the channel and for direct business customers.” https://business.zen.co.uk/ AI, services and specialisation driving next wave of IT growth, says TD SYNNEX AI-driven transformation enhanced with resilient cybersecurity frameworks, deep specialisation and automation are powering the next wave of IT growth according to global technology distributor and solutions aggregator TD SYNNEX. Its fourth annual Direction of Technology report, based on feedback from more than 1,400 IT solution providers and resellers in 40 countries, emphasises how service-led business models are fuelling success in the age of AI, with ISVs and professional services firms expressing most optimism about the future. Nearly 75% of partners say AI is essential to their future, both as a catalyst for new offerings that blend innovation with core capabilities and as a competitive necessity by giving an MSP, VAR or SI the ability to redesign workflows and operating models to drive efficiency and growth. Patrick Zammit, CEO of TD SYNNEX, said: “As the technology industry navigates extraordinary change, our partners are facing evolving challenges, and TD SYNNEX is here to help turn those into opportunities. This year’s DoT report shows that leadership comes from building resilience in core technologies, while leaning into next-generation technologies, services and specialisation.” The report identifies six global trends shaping the IT market in 2025: AI is the foundation for market leadership – As AI adoption accelerates, partners must differentiate by offering more advanced, impactful use cases like AI‑powered cybersecurity (58.4%) or AI-driven automation (54.3%), identified by TD SYNNEX partners as the solutions likely to have significant impact on their business. Cybersecurity is fundamental, but still a battleground – Security remains the price of entry to the IT ecosystem, with 80% of partners offering at least one cybersecurity solution. It has emerged as the leading growth driver for endpoint solutions over the past two years and continues to be important, with partners ranking advanced endpoint security as their second-highest priority for new offerings in the year ahead. Emerging threats like AI-driven attacks (49.2%) and data breaches (41.9%) are cited as top concerns. Specialisation beats scale – Industry expertise and consultation is the Number 1 factor that end customers look for in a partner, followed closely by exceptional customer service. Partners are already adapting to this market expectation, with 90% planning to offer support and maintenance services, 88% planning to deliver custom IT integration and 82% planning to expand managed services in the next year. Redesigned operating models for the AI era – Nearly 70% of leaders are experiencing talent shortages that directly affect AI (43%), data & analytics (41%) and cybersecurity (39%) implementations. This signals an industry-wide shift in how work gets done and serves as an opportunity for partners to redesign operating models and workflows to drive efficiency for an AI-enabled future. Macroeconomic challenges persist, but growth is still possible – Despite global headwinds, the growth outlook remain positive in most regions, with 66% of partners reporting revenue increases. Companies that combine strategic foresight with operational agility are best positioned to achieve growth. The new winners: service-led and future-ready – ISVs and Professional Service firms are pulling ahead as industry growth leaders, due to the efforts they’ve made to build balanced portfolios, with more than half blending fast-growing capabilities like AI and data & analytics with core offerings. The TD SYNNEX Direction of Technology report can be viewed at https://ms.spr.ly/DOTN Patrick Zammit David Barber
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