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26 01732 759725 CYBERSECURITY To this end, Smith has prioritised innovation and customer relevancy. “What we’re trying to do is focus on the customer and being relevant, because we recognise that if we want to succeed in this globally, we need to offer something slightly different to the marketplace,” he said. “Our customers want diverse choice, they want a reputable brand, they want to speak to experts, but increasingly they are saying make that advice relevant to us. One of our customers, a global manufacturer and one of the biggest coffee brands serving High Street outlets in the UK, said to us: ‘We’ve had three different cyber security companies come in. They all tell us that our software is out of date. They all tell us that we need to do this, we need to buy this software, we need to buy this tool, but none of them understands how our factories work and how our business operates’. That’s the difference we can provide. People want relevant advice. They don’t want onesize-fits-all ICT security or cybersecurity packages.” AI & hyper-automation Through Kyocera’s existing customer relationships, Kyocera Cyber clearly has a large group of businesses to go after and managed security operations centre (M-SOC) with 24/7 global coverage. This SOC, and its ability to provide rapid, bespoke protection through Torq’s AI-powered hyper-automation platform for security operations teams, is to a great extent what stops Kyocera Cyber from being just another me-too cybersecurity brand, which Chief Information & Strategy Officer Andrew Smith says was a key consideration when developing the business. “There are so many different cybersecurity companies out there. They all have more or less the same menu cards – we do instant response, we do SOC, we do MEDR, we do all these different services. We wanted to take that innovation but be different and deliver different services and value to our customers,” he said. In doing so, Smith has tried to balance the heft of being part of a £10 billion global corporation, which he admits has been beneficial in building partnerships, providing global coverage and securing investment for technology and staff, with the agility, energy, innovation and specialism of a start-up or a boutique-style business, because his research shows that customers want to work with cybersecurity specialists, not general IT providers and MSPs that have failed to provide the bespoke protection businesses need. In the UK, people mainly associate Kyocera with print devices, but over the last two and a half years it has been quietly building a specialist cybersecurity business which it is now officially launching in the UK. Operating from its headquarters in Reading, Kyocera Cyber adds an eighth specialism to Kyocera UK’s portfolio, alongside the company’s existing offerings in production print, document solutions, content services, Kyodo consulting, managed services, collaboration and infrastructure. Kyocera Cyber unifies new and existing Kyocera security services under what Kyocera describes as a ‘startup cybersecurity brand providing global protection services to SMEs’, focused mainly, but not exclusively, on existing Kyocera UK customers at the upper end of the SME spectrum. Through partnerships with cybersecurity leaders like Microsoft, Fortinet, Mimecast, KnowBe4 and Crowdstrike and start-ups like Torq, it offers all the services you would expect from an MSSP, including managed endpoint detection and response (MDR), managed phishing defence and simulation, incident response, managed backup, disaster recovery and business continuity, delivered by a UK-based next-generation Kyocera Cyber brings hyper-automation to Reading-based SOC through partnership with Torq A different approach

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