18 01732 759725 Since then, we have been investing in UK‑specific product development, expanding our team and preparing for the launch of SASBOSS. The UK market is exciting because it is mature in IT services but still developing in voice. That presents a significant opportunity. Many MSPs want to offer voice but are held back by complexity, vendor lock-in or lack of automation. SASBOSS removes those barriers and gives partners a clear path to growth. We are here to support MSPs who want to add voice to their portfolio without adding risk or overhead. TR: Why is SASBOSS a game-changer for UK service providers? JW: There are so many portals out in the market, but SASBOSS is much more than that. It is a full automation platform that handles provisioning, billing, vendor management and stock ordering – all in one place. That means MSPs can deploy voice services quickly, accurately and at scale. You don’t need telecoms expertise. You just need a desire to grow. SASBOSS gives partners full control over the customer relationship, the billing and the brand experience. It simplifies operations and improves margins. As part of our roadmap we are investing in AI technology, embedding it deeply within SASBOSS to help partners leverage the latest in intelligent automation. From predictive provisioning and smart billing reconciliation to customer insights and usage analytics, AI will play a key role in helping MSPs deliver faster, more personalised services while reducing operational overhead. This is not just about keeping up with technology. It is about giving partners a competitive edge and future-proofing their communications offering. TR: What support do you offer partners beyond the platform? JW: Our partner programme is designed to help partners succeed at every partner programme that includes onboarding, enablement and ongoing commercial support. Every partner gets access to Strive, a learning management system packed with training modules, certifications and product walkthroughs, designed to help partners ramp up quickly and confidently. TR: How does Access4 differ from other vendors in this space? JW: There are three key areas where we stand out. First, SASBOSS is vendor-agnostic. Most platforms lock you into one vendor. SASBOSS lets you choose the right solution for each customer and manage them all from one interface. That means more flexibility, more control and better outcomes both for partners and end users. Second, SASBOSS includes a fully integrated billing engine. Billing is often the Achilles heel of voice. SASBOSS automates it, so partners can invoice accurately and on time, with minimal admin. It also supports automated provisioning and stock ordering, which reduces operational overhead and speeds up deployment. Third, we are built for MSPs and understand the MSP business model. SASBOSS fits into existing workflows, with minimal training required. It is not just another UCaaS platform – it is a commercial tool that helps MSPs build scalable, profitable voice businesses. And with full white-labelling support, partners can deliver voice services under their own brand, giving them complete ownership of the customer experience. TR: Access4 has been operating in Australia and New Zealand for almost 10 years. When and why did you expand into the UK? JW: Earlier this year, Access4 acquired Luminate Wholesale, a provider of whitelabel telecom services to channel partners, giving us a strong local foundation and a team with deep channel experience. Technology Reseller (TR): Jonathan, for those unfamiliar with Access4, what is your core focus? Jonathan Walker (JW): Access4 UK is a channel-only provider of unified communications and voice services. We are built specifically for service providers who already deliver IT and cloud solutions and want to add voice to their portfolio in a way that is scalable, profitable and easy to manage. Our flagship platform is SASBOSS. It is a voice automation engine that simplifies everything from provisioning and billing to vendor management and stock ordering. What makes it unique is that it is vendor-agnostic. Partners can offer multiple best-of-breed voice solutions, including Microsoft Teams, Netsapiens and others, through a single interface. That flexibility is critical for partners who want to tailor solutions to customer needs without being locked into one vendor or having to manage multiple systems. SASBOSS is not just a portal. It is a business enabler that gives partners the tools to deliver voice services with the same efficiency and control they bring to IT. And because it supports whitelabelling, partners can deliver branded voice services under their own name, strengthening customer relationships and reinforcing their value. TR: What is your go-to-market strategy in the UK? JW: We are 100% indirect. Everything we do is through our partner network. That means no channel conflict, no direct sales and no competing with partners for customers. Our role is to make it easy for our partners to sell voice. We provide the platform, the training, the support and the commercial models that make sense for their business. Whether you are new to voice or already selling UCaaS, SASBOSS helps you do it faster, smarter and more profitably. We also offer a comprehensive With its SASBOSS platform now live, Access4 is inviting MSPs to rethink how they deliver voice. We ask Jonathan Walker, CEO of Access4 UK, how SASBOSS differs from other solutions and how it can help partners unlock new revenue streams without the complexity that has traditionally deterred MSPs from moving into voice services Live and disruptive VOICE SERVICES Jonathan Walker
RkJQdWJsaXNoZXIy NDUxNDM=