technologyreseller.co.uk 27 Print with Purpose: How Ricoh’s sustainability solutions are helping partners win in a changing market As sustainability moves from being a boardroom ambition to a fully-fledged business necessity, organisations are rethinking and reshaping how they approach technology procurement. Ricoh is partnering with resellers to advance sustainability across their businesses, whether in print, workflow, or broader technology strategies. Today, Ricoh is helping resellers across the UK unlock new revenue streams and secure long-term client retention by delivering more than just print hardware. We’re delivering sustainability strategies that align with what customers truly value: environmental impact reduction, operational efficiency, futureready innovation and, importantly, profitability. Circular Thinking, Commercial Value Sustainable, circular thinking, in both print and wider business processes, can not only help businesses meet their existing sustainability goals, it can also drive new revenue streams. Ricoh’s leading sustainable print technologies are providing solutions that meet and exceed modern environmental standards and, importantly, resonate with ESG‑conscious buyers. Our latest move in sustainability innovation comes in the form of the IM C Circular Economy (CE) Series, a range of intelligent print devices remanufactured using up to 86% reused or recycled parts. Beyond features and functions, with Ricoh’s knowledge and innovation, we enable partners to engage customers in strategic conversations about carbon reduction, circularity, and responsible procurement, all helping to position them as trusted advisors in sustainability. A Tangible Differentiator in Competitive Deals Today’s customers are asking different questions. They want to know how technology partners can help them hit netzero targets, simplify compliance, and build more responsible supply chains. Whether it’s through Carbon Balanced Services, our circular economy remanufacturing model, or low-energy, high-efficiency product design, Ricoh solutions offer clear sustainability outcomes that are backed by independent certifications and global recognition. When resellers offer Ricoh solutions, you’re backed by decades of proven environmental stewardship and recognised performance. This credibility opens doors with customers who care about responsible sourcing and long-term ESG impact. Evergreen Value, Built-In Ricoh’s customer-led approach means resellers gain more than access to sustainable technology, they join a growth‑focused ecosystem designed to help them thrive. From expert technical support and tailored marketing resources, to sustainability guidance, training and certification, we equip partners with the tools and knowledge to land opportunities faster, deliver confidently, and build lasting client relationships. Whether it’s optimising a customer’s energy consumption, helping them achieve ISO 14001 targets, or integrating innovative solutions into broader digital transformation projects, Ricoh’s sustainability offering is engineered to deliver recurring value and stand out in competitive bids. The Time to Act is Now With environmental performance now a key factor in procurement decisions across both public and private sectors, there’s never been a more important time to align with a technology partner that can deliver real sustainability impact. By becoming a Ricoh partner, you combine your customer insight and relationships with Ricoh’s innovation, expertise, and resources, creating powerful solutions that help customers achieve their goals, meet their sustainability commitments, and prepare for the future. Explore what Ricoh’s sustainable innovation can mean for your business at www.ricoh.co.uk/partnerships or email [email protected]. RICOH COLLABORATION Meetings are an unavoidable and deservedly unloved aspect of office life but are they about to be transformed through the use of smart technology? Researchers at the VTT Technical Research Centre of Finland, working with partners Teleste, Helvar, ISKU, Framery, Ambientia and the University of Lapland, have developed technology that monitors interactions and behaviour in meeting rooms in real-time, enabling businesses to make adjustments to improve meeting effectiveness. The Mindful Meetings concept, implemented in collaboration with lighting control system provider Helvar and workspace design and construction company Framery, combines sensor data, artificial intelligence and behavioural analytics to monitor subtle changes in group dynamics and engagement levels. “We measure meeting room dynamics: how interaction flows, whether participants maintain attention in the meeting, how active the discussion is and how the environment – light, sound, air quality – affects it. Privacy is maintained because we don’t collect data at the individual level but analyse the group as a whole,” says Principal Scientist Johannes Peltola of VTT. The project gathers data from a variety of sources, including video-based analytics that monitor participants’ facial direction and whether they are interacting with other participants or with devices, and chair sensors that detect who is speaking and when, as well as heart rate variability. “Heart rate variability can indicate the extent to which participants are synchronised, that is how they adapt to each other’s interaction,” explains Peltola. “Facial direction, eye contact and changes in sitting posture reveal how actively present people are in the meeting. This helps to identify moments of passivity or situations where one person dominates the discussion.” Technology provided by Helvar analyses environmental conditions, such as lighting, air quality and presence data, and communicates to participants how the meeting is progressing through coloured lights. www.vttresearch.com VTT technology identifies when and why meetings aren’t working Why meetings fail
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