technologyreseller.co.uk 23 AI in the Bahamas on September 15-16. This will enable it to meet the needs of new customers in the US and Canada as well as existing customers with operations in the region. Coldea points out that Dill’s AI Labelling Studio system will be a big help as it moves into new territories, by making it quicker and easier for Dill and its customers to comply with local labelling requirements. “Just as we have trained our AI Labelling Studio on Natasha’s Law, which is proprietary to the UK, we can also train it on FDA regulations that are proprietary to the US. This is extremely helpful in the direction we’re heading, which is that no matter where you are located, you can buy our software and a Brother printer and create labels that are compliant with the laws of your state, country or location.” Meanwhile, Dill is continuing to explore new applications of its food labelling technology. It has already diversified into retail labelling and is now developing a QR code-based production tracker system that has applications not just in food preparation but in any multi-stage production process. “We’ve been building a production tracker that allows a business to sign off each stage of the production process with someone’s name and a timestamp, which we’ll capture in a dynamic QR code printed on packaging labels. If there’s something wrong with a certain batch of products, they can be recalled in a much simpler way, just by tracking the QR code,” explains Coldea. With all these developments, he is understandably bullish about the future. “We perfected our system in the hardest industry possible and now, with our great base and the vision we have to minimise the time users spend adjusting templates or creating new ones, we are well placed to expand into other sectors and accelerate our growth. We’re extremely excited about what the future holds.” https://mydill.co.uk between Dill’s platform and Brother printers is fundamental to the success of the company’s automation-focused business model as it removes the need to send a technician on-site to set up devices and minimises on-going support requirements. “A huge benefit of our system, compared to many competitors, is that we perform remote diagnostics on the customer’s printers. If you try to print a label but can’t because the lid of the printer is open, we can tell you exactly when the lid was opened and what the end user was trying to print. We have a complete log of all those printing requests. And because we display error information on the customer’s tablet, they don’t even need to call us to ask what’s wrong.” If there is any fault with the hardware, Brother offers the reassurance of threeyear-plus warranties and a dedicated UK Service Centre. “On that side of things, we’re so happy that we have them as a partner,” says Coldea. “They’re very reliable, both in supplying the hardware and in maintaining it long-term.” A momentous year This year is already shaping up to be a momentous one for Dill. The company was named Wales Startup of the Year and AI Startup of the Year at the 2025 UK StartUp Awards and, as a regional winner, will go on to compete at the national finals on September 11. In addition, Alex Coldea has been nominated for AI Entrepreneur of the Year at the 2025 Great British Entrepreneur Awards, taking place in London in November. Of more long-term significance, Dill is expanding into North America, partnering with Brother USA, which will be demonstrating its solution at VARTECH 2025 “Our system lets you create labels for all your products once and keep them in a central product database, which you can share with all your sites,” explains Coldea. “We work with many multi-site businesses that do not have time to create labels specially for each site or do not have time to go to each site, plug in a laptop and upload a CSV or an Excel document onto the printer. They need a system that allows them to manage multi-site operations seamlessly, without any driver installations and without any additional setup. They can create their labels from one location, and members of staff, wherever they are located, can then print those labels.” He adds that Dill’s is a true plug and play solution: “End users can download our app from Google Play or the App Store, and don’t require any technical or design skills. They don’t need to install drivers or design templates or maintain firmware.” Brother at its side In this context, a key component of Dill’s solution is its exclusive partnership with Brother, which enables it to provide customers with a label printer to suit any requirement, including liner-less models, plus consumables. Dill does provide some non-Brother labels to meet certain specific needs, but it only uses Brother hardware. “We have an amazing relationship with Brother that we’ve developed over the last three years. We maintain the full range of their printers, and they’re all fully integrated into our system, so customers aren’t restricted to a specific model. If they have lower volume or higher volume requirements or need a liner-less system, they can choose the best Brother label printer for their needs.” Coldea adds that the tight integration
RkJQdWJsaXNoZXIy NDUxNDM=