03 CONTENTS technologyreseller.co.uk ISSN 2632-9301 (Print) ISSN 2632-931X (Online) Technology Reseller is published by Kingswood Media Ltd., 7 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2025 Kingswood Media Ltd. Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Events & Commercial activities: Paul Johnson 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Designer: Brian Cloke 07484 288189 · [email protected] If you no longer wish to receive Technology Reseller magazine, please email your details to [email protected] Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us technology-reseller-magazine technologyreseller.co.uk 04 Distribution News Alton Valley secures UK distribution rights for Credo ID 10 Marketing New report on loss of partner marketing skills ‘a wake-up call for the industry’, says Coterie 12 Unified Communications How Gamma is helping MSPs add voice services, unified communications and connectivity to their product offerings 16 Reseller News The tech sector continues to set the pace in cross-border M&A activity 21 Avast Special Report How Avast is making it easier for MSPs to provide multi-layered security encompassing antivirus, patch management, cloud backup, remote management and web content filtering 26 Business Briefing HP helps NHS Primary Care unlock efficiency and cost savings 28 View from the Channel With Kane Hardy, General Manager of carbon-neutral hosted telephony and unified communications provider Green IP 30 Opinion Dave McGrail, Head of Business Consultancy at Xalient, explains how Digital Twins can enhance network management and security 32 60 seconds With James Dunn, Channel Director of ControlUp 34 Events What went down at Technology Reseller’s second annual ski club networking event in Sauze d’Ouix. Ethan White reports 36 Tech Digest A round-up of the latest developments from established and emerging technology vendors 40 People New faces, new places TECHNOLOGY RESELLER MAGAZINE IN PRINT & ONLINE SINCE 2016 IN PRINT & ONLINE SINCE 2016 IN PRINT & ONLINE SINCE 2016 Page 06
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