technologyreseller.co.uk 13 winning and constantly evolving product offering. Featuring Gamma’s own solutions and those of leading technology partners, backed by Gamma’s own network, this encompasses connectivity services such as FTTP and Ethernet, mobile and IoT, SIP trunks, Gamma’s fully hosted telephony suite, Operator Connect for Microsoft, Cloud Connect for Webex, cybersecurity and much more, plus a range of managed and professional services that enable partners to provide a service wrap around solutions. “Gamma doesn’t sit still. We bring new technologies to the marketplace all the time,” explains Lomas. “We’ve recently launched Webex for Gamma; we’ve gained iPECS (developed by Ericsson-LG) through our acquisition of Pragma; we’ve enhanced our Microsoft offering with a new solution called Service Suite, which enables partners to enable voice for Microsoft with Operator Connect and boost profitability by adding other services like call recording and analytics. All of a sudden, that becomes a value proposition to sell to customers. You’re creating a service wrap and, more importantly, the reseller is generating better revenues, better margins and creating far happier customers. “Gamma as an organisation is all about bringing together the best products, the best portals and the best support mechanisms and creating a strong partnership. The value for partners is that this allows us to get you to market very, very quickly and to enable your staff with the right training and accreditations. Critically, for all new entrants to the UC market, Gamma does this while removing risk and dismantling barriers to entry.” To find out how Gamma can help you add Unified communications to your portfolio in the right way, please visit: https://tinyurl.com/3bszwcu5 can look forward to additional recurring revenue (and potentially increased company valuations), an enhanced ability to create end-to-end solutions and the opportunity to win a greater share of customer spend, while also protecting business they already have from comms-based competitors coming from the other direction with IT services and managed print. “Every one of an MSP’s customers will be buying these services and licences from somebody else, so why not go out there, learn about the technology and take more of the pie? Fundamentally, everything is IP-based, everything is in the cloud. We’re not offering technology to be scared of – it’s something everyone should embrace. And if they don’t, their competitors will. They might not sell against your products to start with but once they are looking after a customer’s connectivity or voice services, they will be in a better position to go after their print or IT managed services business as well.” Lomas adds that an expanded portfolio can also improve a partner’s negotiating position and enhance customer stickiness. “Gaining multiple products across voice and data gives partners the ability to combine them with products and services they already have, boosting their negotiating power. For example, you can start applying percentage discounts across different areas or, if the print contract is worth half a million pounds, say, and voice £100,000, you could potentially wrap that into the whole deal, stopping your customer from going anywhere else.” Leading product offering While Gamma’s New Business team highlights the company’s investment and expertise in onboarding and support, it goes without saying that new partners also gain access to a comprehensive, awardpartners to quickly upskill, complemented by in-person accreditation programs for both sales and technical training. As Lomas highlights, having the right training and certifications is particularly crucial for those involved in provisioning and technical support. “The demand for digital transformation continues to accelerate, driven by industry shifts like the PSTN switch-off, Microsoft’s rapid growth and the increasing need for voice services underpinned by highbandwidth speeds. With technology evolving faster than ever, ensuring everyone understands how these elements work together is vital. “One area that often requires the most support is the back-end operations. When software malfunctions or mobile connectivity fails, it’s unlikely to be the salesperson that resolves the issue but the technical and support teams. That’s why Gamma prioritises training and accreditation not just for sales people but also for support and provisioning divisions, delivered through the training academy portal, the onboarding team and sales specialists, to ensure partners have the knowledge and tools they need to succeed.” The digital switch-on Gamma’s New Business team has demonstrated impressive growth and strategic partnership-building over the last six years. Its ability to attract a diverse range of partners suggests a strong understanding of market trends and opportunities, while its focus on hosted telephony and unified communications aligns well with the evolving needs of businesses seeking seamless, scalable solutions. Lomas points out that these opportunities are particularly attractive now because of the January 2027 deadline for the PSTN switch-off, which he prefers to call the digital switch-on to highlight the many positives in upgrading communications systems, both for end customers and service providers. “We’re trying to put a positive spin on this because, regardless of whether the PSTN is turned off in 2027, organisations need to transition to the latest technology to excel. Who wouldn’t want faster broadband? Who wouldn’t want better functionality in a telephony platform? Ultimately, it can help businesses deliver a better user experience for their staff, which will lead to a better customer experience, which is what everyone is focused on right now,” he says. MSPs and print providers that start offering UC, collaboration and connectivity Unified Communications
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