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01732 759725 06 DISTRIBUTOR NEWS continued... in EMEA, said: “As a VMware distributor for 20 years and the exclusive Symantec cybersecurity aggregator for Broadcom in Europe, we are excited to continue our relationship and play a crucial role in VMware’s new go-to-market approach. Arrow is focused on empowering channel partners to thrive in the new VMware landscape. Our local teams with their extensive experience are ready to guide partners through this transition.” ··· SYNAXON UK now an APC Premier Partner Partners of channel services provider SYNAXON UK can look forward to preferential pricing and bid support from APC by Schneider Electric after SYNAXON UK achieved Premier Partner status with the power protection solutions provider based on its technical expertise and a 58% rise in sales. Mike Barron, Managing Director of SYNAXON UK, said: “APC is a renowned brand that is consistently amongst our bestsellers. We have a strong relationship with them and as a Premier Partner, we are now even better placed to support our partners in delivering a great experience to their customers. It also means we can offer even better pricing and special bid access that will enable them to compete for and win profitable business with APC.” The appointment of SYNAXON UK as an APC Premier Partner builds on an 18-year relationship between the two organisations in Germany, where SYNAXON already holds APC Premier Partner status. ··· TD SYNNEX renews AWS SCA TD SYNNEX is dedicating additional resources to its AWS solutions team after renewing its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). This includes: expanded offerings in several key competency areas, including SMB acceleration, migration and managed services, FinOps, generative AI and AWS Marketplace; dedicated business development resources for its AWS public sector program; and expanded expertise in its regional centre of excellence. Anthony Greenhalgh, Vice President, Hybrid Cloud, Europe at TD SYNNEX, said: “This is a landmark agreement for our two companies, but more importantly it means that we are better positioned than ever to help our partners to deliver innovative and robust solutions to the market and grow their businesses in the process.” Infinigate Cloud expands offering with Chorus SOC services Infinigate Cloud is bringing a Microsoft Sentinel-based SOC-as-a-Service offering to more than 5,500 MSPs across Europe through a new collaboration with global MSSP Chorus. The addition of Chorus’ 24x7 managed threat detection and response (MDR) and managed extended threat detection and response (MXDR) services to the Infinigate Cloud portfolio will help MSPs protect customers’ critical data and IT assets from evolving threats. Michael Frisby, Senior VP of Cloud Services at Infinigate Cloud, said: “For the majority of MSPs, the only viable route to provide true 24x7 managed security protection is through partnership with a specialist provider. This provides peace of mind not only for the end-customers but also for MSPs knowing that their customers are being actively protected around the clock.” Chorus will deliver the managed security services from its UK-based 24x7x365 Cyber Security Operations Centre (CSOC). Underpinned by Microsoft’s advanced security technologies, Microsoft Sentinel and Microsoft Defender XDR, they have recently been awarded Microsoft-verified MXDR solution status. ··· EMEA first for Westcon-Comstor Westcon-Comstor has become the first distributor in the EMEA region to be officially recognised as a delivery and solutions partner for stadiums looking to transform the spectator experience and boost revenues with Extreme Networks Wi-Fi connectivity and Wi-Fi analytics solutions. Extreme’s connected stadium solutions have already been deployed by Manchester United and Borussia Dortmund, as well as US-based sporting bodies such as Major League Baseball, NASCAR and the National Football League (NFL), to provide a range of features such as mobile ticketing, cashless transactions, in-seat concessions ordering, real-time sports betting and improved stadium app performance. A strong wireless network infrastructure can also improve security and staff collaboration and provide data-driven insights for better resource allocation and operational planning. Martin Flensburg, VP, Business Operations, Global Supply Chain Solutions and Services at Westcon-Comstor, said: “Extreme Networks has taken a leadership position in driving seamless deployments across large venues and stadiums, and we’re excited to partner with them as they continue to expand their presence across EMEA. This new element in our relationship with Extreme creates exciting new opportunities for our partners.” ··· TD SYNNEX expands NVIDIA AI graphics offering TD SYNNEX has expanded its NVIDIA AI offering in Europe with the addition of NVIDIA RTX graphics processing units (GPUs). Designed to accelerate demanding computing workflows in embedded devices, such as kiosks or video walls, as well as servers and workstations, NVIDIA RTX GPUs offer full-stack professional visualisation technologies, delivering realtime ray tracing, AI, compute, simulation Destination IBM watsonx TD SYNNEX has launched a new initiative to recruit 100 partners and guide them to IBM Gold-tier partner status so that they can grow their AI practice with the IBM watsonx AI and data platform. Part of the distributor’s Destination AI programme, the IBM watsonx Gold 100 programme includes AI enablement and training; business planning and sales acceleration; marketing and demand generation; expert services and pre-sales support; and on-demand access to IBM learning and demo environments on IBM Cloud. Sergio Farache, Executive Vice President, Strategy and Global Technology Business at TD SYNNEX, said: “When it comes to investment in AI, it can be difficult for partners to know where to start, so we aim to provide not just solutions but guidance, training and enablement to help them navigate the AI revolution successfully. This comprehensive program is one example of how our Destination AI program can help partners harness the massive opportunity for growth available through AI, including the opportunities made possible by the IBM watsonx platform.” As part of its collaboration with IBM, TD SYNNEX aims to establish IBM watsonx Centres of Excellence in four TD SYNNEX locations in North America and Europe in 2024. Nick Bannister Arrow Sergio Farache Mike Barron SYNAXON UK Anthony Greenhalgh TD SYNNEX