Technology Reseller v72 03 If you no longer wish to receive Technology Reseller magazine please email your details to [email protected] COMMENT On September 17, Tech Live returns to the Business Design Centre in London. We launched the popular one-day event in 2021 to give VARs and MSPs the opportunity to discover new technologies with which they could expand their customer base, extend their reach and generate additional sources of revenue. Attracting channel partners from the IT, print and comms communities, diversification has always a key theme, along with the power of partnerships. It is therefore fitting that this year Tech Live is partnering and co-locating with Uptime Live, a new exhibition created for MSPs looking to improve business efficiency and profitability through the latest tools and business best practice. Turn to page 16 to find out more about this welcome new addition to the MSP calendar. AI has long been used by MSPs to gain insights into their customers’ IT estates. In our Q&A starting on page 32, Brandon Lieberthal, VP PC and Printing Systems, Europe at TD SYNNEX, explains how AI, well AI PCs, are giving a shot in the arm to the PC industry. He is looking forward to a return to sales levels last seen in the Covid years, this time driven by technological advances rather than crisis management. Of course, PC growth is not all down to an appetite for AI-enabled solutions. Much of the demand for new PCs will be driven by the termination of Windows 10 support on October 14, 2025, allied to Windows 11’s minimum hardware requirements. This is creating opportunities for businesses in many different areas, not just PC vendors and their channel partners. On page 24, Andrew Carr, Managing Director of Camwood, an application optimisation and migration specialist, explains how he is seeing growing demand for Windows 11 readiness planning projects. On page 30, Simon Townsend, Global Field CTO of ControlUP, points out that Windows 11 migrations are also an opportunity for businesses to implement digital employee experience (DEX) management tools that will deliver value for years to come. James Goulding – Editor, [email protected] Technology Reseller is published by Kingswood Media Ltd., 7 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2024 Kingswood Media Ltd. Design: Sandtiger Media Comment Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at Read Technology Reseller online, on tablets and smart phones Join us : Follow us technology-reseller-magazine Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Art Director: Nick Pledge 07767 615983 · [email protected] ISSN 2632-9301 (Print) ISSN 2632-931X (Online) 04 Distributor News Pax8 launches its next generation marketplace 08 Interview Technology Reseller talks to Joel Chimoindes about key growth areas for Nuvias UC 10 Reseller News NG Bailey returns to profitability 16 Tech Live 2024 What you need to know about co-location partner Uptime Live 18 Technology Reseller Awards 2024 Congratulations to this year’s winners 22 Cover Story Test your customer’s domain security 24 View from the channel With Andrew Carr, Managing Director, Camwood 28 MSPs How Kaseya is aiming to transform the economics of the MSP industry 30 DEX Why IT teams should look at DEX when migrating to Windows 11 32 Q&A How resellers can profit from AI PCs 36 Security Technology Reseller talks to Jonathan Whitley about WatchGuard MDR 39 Events Future tech in the fast lane at Goodwood Festival of Speed 40 People New faces, new places TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 Business Design Centre · London · 17 September 2024 ICT · MANAGED IT · MOBILE · PRINT 24 in partnership with Photo: Hive Frameless ©Antonio Pagano Photo: Jayson Fong