technologyreseller.co.uk 21 PARTNERSHIP continued... How Gigabit Networks is empowering MLCS with high quality products and marketing support In the dynamic realm of full-fibre connectivity and IT services, Gigabit Networks is committed to building relationships that go beyond transactional interactions to drive mutual success. As the company’s CEO and Co-founder David Yates told Technology Reseller when we interviewed him recently, if you are a Gigabit reseller partner, you are not just a number. “We want to work with our partners. We like to sit down with them and say ‘What are your ambitions? Where do you want to get to? And how can we help you get there?’ Some of the things you'll get from us are almost bespoke marketing support – ‘What do you want to do? Do you want to do a door knocking campaign? Well, we can probably find people to help you do that and provide the collateral for it. Do you want to do direct mail or a digital campaign? We've got expertise in-house that can help with that too.’ We’ve had really good success with some of our smaller partners with this approach.” A good example is its recent collaboration with Mike Luxford, Founder of full-fibre internet reseller MLCS, a provider of telephony, connectivity and IT services to small businesses in the Peterborough area. In line with its collaborative ethos, Gigabit Networks recognised the value of going beyond just the supply of full fibre and wireless connectivity products, effectively becoming an extension of the MLCS team, handling everything from deployment and technical support to help with sales. When the opportunity arose for MLCS to exhibit at the Peterborough Biscuit B2B exhibition it was natural for Gigabit Networks Business Account Manager Andrew Beattie to join MLCS on its stand, doubling resources and increasing opportunities for connections and leads. Gigabit Networks continued its support after the event, supporting MLCS in closing sales, generating leads and exploring cross-selling opportunities. This is the essence of genuine partnership: quality full-fibre business products, unwavering support and meaningful relationships. For more information on partnering with Gigabit Networks, please visit https://partners.gigabitnetworks.co.uk/ The essence of partnership Mike Luxford
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