15 BUSINESS BRIEFING more than 45 security tools, and that responding to a cybersecurity incident “required coordination across 19 tools on average.” Even day-to-day cybersecurity management is out of control. From 2018 – 2022, research showed that the average number of days that organisations took to patch vulnerabilities ranged from 146 to 292. Last year alone, the industry witnessed the disclosure of an astounding 26,447 vulnerabilities—the highest ever recorded. For the 60 percent of mid-market companies that have only 1 – 4 full time IT staff, this workload is unmanageable. This is where the ThreatDown Bundles offer award winning protection. Unlike tools built for large enterprises with an army of IT and security staff, ThreatDown solutions are packaged into four separate bundles that simplify security for ITconstrained organisations. Alongside our award-winning endpoint protection, every ThreatDown bundle comes with vulnerability assessment, application block and device control features, all packaged in a single pane of glass. Partner support Importantly, ThreatDown has invested significant resources into releasing tools that specifically support channel partners, like our new Security Advisor. With this powerful dashboard, available for our multi-tenant MSP console ThreatDown OneView, channel partners can receive comprehensive security evaluations—and recommendations—across their customers. But offering the most powerful and affordable cybersecurity for resource constrained organisations is only part of the solution for our channel partners. The other part is providing the tools for our partners to build growth, profitability, and customer loyalty with our award-winning program and solutions. The Malwarebytes Partner Program is designed to financially reward partners with tools to make selling ThreatDown solutions simple, including sales and technical trainings to help identify and close the most profitable deals, as well as benefits and rewards to compensate success. Malwarebytes partners also enjoy generous margin discounts, protected margins on deal registration, lead sharing, NFR licences and access to market development funds (MDF). We also support partner growth into services via our managed detection & response (MDR) offering. A simple approach You’re probably wary of anything sounding like another pitch for “more.” For so long the answer to cybersecurity challenges has been “more” – more point solutions, more complex interfaces, more consoles and subsequently more implementation time, more alerts and more headaches. Malwarebytes proposes something different. We continue to innovate our ThreatDown solutions and offer channel partners proven ways to grow their business with a strategy that cuts through the noise, empowers customers and beats the competition: Simplicity. https://www.threatdown.com The channel’s cybersecurity responsibilities grow every day—serve IT-constrained organisations with tailored cybersecurity plans, understand and prioritise current and upcoming threats, and manage a budget amidst new security software features, add-ons, and promises, all while tackling the most pressing need of all: Stopping cyberattacks. It’s enough to overwhelm even the best in the business. But channel partners—including managed service providers (MSPs), systems integrators (SIs), and value-added resellers (VARs)—don’t have to go it alone. For preventing threats, simplifying cybersecurity complexity, and reducing costs our ThreatDown solutions paves a way forward. Increasing attacks In 2023, history repeated itself. There were more ransomware attacks, higher costs for data breach recovery, and new types of threats emerging on the scene. In November, Malwarebytes tracked 457 public ransomware attacks—the second highest attack count of the year after the 556 attacks publicly recorded in May. According to IBM, the cost of a data breach hit $4.45 million, representing a 15% increase over the past three years. And throughout much of the year, organisations fell victim to a new ransomware attack vector, in which cybercriminals exploited zeroday vulnerabilities in common business software tools. Even more concerning was the rise of “Living-Off-the-Land” attacks, in which ransomware gangs abused legitimate tools already present on a machine—like PowerShell, PsExec, and WMI—to disguise their actions and slip past many security products that rely primarily on signaturebased detections. But that’s not all. Businesses were not only forced to contend with novel cyberattacks and vulnerabilities, but with the complexity of responding to them en masse. Improving response IBM Security already uncovered that the average organisation relied on How the channel succeeds with ThreatDown. By Brian Thomas New Threats & New Defences ThreatDown Security Advisor Brian Thomas is senior vice president of worldwide channel programs at Malwarebytes. Thomas brings more than a decade of channel, MSP and distributor leadership experience to the growing Malwarebytes Partner Program. You may follow him on LinkedIn or @Malwarebytes on Twitter.
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