01732 759725 12 WORKING TOGETHER LED Studio products now available from ADI Global Distribution ADI Global Distribution has taken on distribution of the award-winning LED Studio EDGE (indoor), AEGIS (outdoor) and V-Poster (all-in-one, movable) displays in the UK, Spain, France, Benelux and Nordics, focusing mainly on solution sales for security and commercial installations. With stocking locations in multiple countries, ADI is well placed to support LED Studio as it continues to make narrow pitch LED display technology more accessible through energy/resource-efficient designs and the use of scalable modules that fit established aspect ratios and resolutions. Customers can access LED Studio products at local ADI branches or online through the ADI Digital Branch. Chris Godfrey, senior category manager EMEA Pro AV at ADI Global Distribution, said: “ADI is committed to providing our customers with a rich portfolio of the products they need to build complete solutions, and we’re excited to expand our offering with LED Studio’s displays.” www.adiglobal.com Sony targets growth in Ireland with Peats partnership Sony is furthering its penetration of the Professional AV market in Ireland by appointing established technology products distributor Peats as an accredited distributor of its displays, software and accessories. Moya Kelleher, Sony Head of Sales – UK & Ireland, said: “We are pleased to confirm that Peats is now an accredited distributor for the Sony Professional Products and Solutions portfolio, expanding our existing distribution network. With their extensive experience in consumer and audio-visual markets, we look forward to working closely with them to support our local partners and drive our continued growth in the Irish market.” Founded in 1969, Peats (formerly Peats Wholesale) Ltd supports its distribution activities with a range of services including sales, marketing and logistical support and advice and guidance for AV integrators, installers and service providers. www.peats.ie Nuvola Distribution and Ribbon Communications to hold launch webinar Ribbon Communications and Nuvola Distribution are marking the start of their relationship with a launch webinar on February 6. Nuvola will offer the complete Ribbon portfolio of Secure Cloud Communications solutions, with a strong focus on Ribbon SBCs (session border controllers) and analytics solutions for channel partners. TD SYNNEX brings StarTech range to UK TD SYNNEX has been appointed a UK distributor of StarTech.com connectivity accessories, including docking stations, display adapters, AV cables, network products, ergonomic furniture and mounts. Partners will benefit from TD SYNNEX’s stock holding and delivery capabilities, along with flexible finance and services for the trade-in and recycling of equipment. Xiomara Carrillo, Chief Sales Officer at StarTech.com, said: “StarTech.com’s partnership with TD SYNNEX will make it easier for IT professionals in the UK to solve their unique hardware connectivity challenges by providing them with access to our full range of performance accessories.” https://uk.tdsynnex.com/ ControlUP appoints DataSolutions to extend channel reach DataSolutions, a Climb company and specialist distributor of innovative IT solutions, has entered into a strategic distribution partnership with ControlUp, the industry leader in Digital Employee Experience (DEX) management. ControlUp’s DEX platform provides a comprehensive view of every aspect of IT infrastructure, from cloud data centres and VDI environments to physical endpoints and unified applications, monitoring and analysing thousands of metrics every three seconds to ensure that any issues affecting the user experience are identified and proactively dealt with. DataSolutions Group Cloud Sales Director Brian Davis said: “DEX solutions ensure that employees have seamless, productive and satisfying digital interactions within their work environments. The right DEX solution can boost team morale, free up resources for IT teams and even contribute to long-term business success.” (See interview with ControlUp CEO Jed Ayres on page 32) https://www.datasolutions.co.uk TD SYNNEX to unlock potential of Palo Alto Networks TD SYNNEX has inked a European distribution agreement with Palo Alto Networks that will enable partners to access and resell the vendor’s full range of cybersecurity hardware and software backed by industry-leading threat intelligence and state-of-the-art automation. Existing and new partners will be able to access Palo Alto Networks solutions through TD SYNNEX’s digital commerce platforms; take advantage of specialist sales and advisory support from the distributor’s cybersecurity experts; and make use of educational resources, training and certifications delivered via cybersecurity enablement programs and the TD SYNNEX Channel Academy. Claudette Atkinson, Senior Director of Distribution EMEA & LATAM at Palo Alto Networks, said: “With their robust digital capabilities and ‘always-on’ marketing approach, TD SYNNEX will help us unlock Palo Alto Networks’ potential in this space. Together, we’re ensuring more partners and customers engage with our platform story, delivering next-generation solutions to address today’s security challenges for all customers.” www.TDSYNNEX.com Avitor and MAXHUB seal partnership Avitor AV & IT Distribution is partnering with CVTE Group brand MAXHUB to distribute its range of unified communications solutions and displays in the UK and Ireland. Jared Huet, Director of Avitor Distribution, said: “We have been monitoring the rise of MAXHUB in Europe for some time now and are absolutely convinced by the quality of MAXHUB’S products and its innovative strength, which represents an incredible value proposition.” MAXHUB offers a complete range of meeting room solutions, from cameras and displays to Microsoft-certified Teams room systems, as well as commercial displays, interactive panels and all-in-one LED solutions. www.avitor.co.uk Working together This month’s round-up of new distribution agreements Moya Kelleher Sony Geoffrey Peat
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