Technology Reseller v61

Q&A the pandemic. While the press may be jumping on topline growth deceleration in the cloud industry, there is a bit of a postpandemic reset going on, where businesses are seeking to optimise their cloud spend, which the vendor and partner ecosystems are doing their best to help with. Rapid adoption led to sub-optimal setups which are now being optimised. Customers are leveraging better purchasing plans, optimising their compute and moving to lower cost, more cloudnative technologies. In my opinion, it’s not that cloud adoption is slowing, it’s that customers are getting better at optimising their costs. Some estimates state that only 10-20% of all IT workloads are currently in the cloud, so there is still a huge amount of market potential. How do you think the cloud industry will grow and develop in the coming years? What do you see as the biggest challenges? KR: The cloud industry will continue to grow by tapping into the latent market potential that still exists for traditional IaaS and PaaS services, while innovating and offering more value-added services to both new and existing customers around data, artificial Intelligence and machine learning. I don’t think we’ll see a significant shift away from the ‘Big 3’ vendors any time soon, but as we’ve seen in this industry before, nothing lasts forever. It will certainly be interesting to see what comes next. The monopoly position of the big 3 is definitely starting to raise some eyebrows. Logicata has achieved impressive growth over the last few years. What has been the secret to your success? KR: Logicata’s success has been due to our laser focus on what we deliver for our clients. We have 100% customer retention in our AWS Managed Services customer base – we listen to our customers and ensure that we are continuing to add value. We also have 100% staff retention and strive to make Logicata a fun, inclusive and flexible working environment where our team can bring their whole self to work and develop their skills to continue to delight our customers. That retention of customers and staff leads to long-term working relationships between Logicata and its clients, which really delivers value. We’re also selective about who we choose to work with. The customer/ supplier relationship needs to work both ways, and it’s important for us to continue to enjoy what we do. What is next for Logicata? KR: Logicata is looking to continue our growth trajectory by finding more customers to help and developing more ways in which we can help them. Right now, we focus on infrastructure management for our customers, but our strong software development pedigree enables us to extend our management services higher up the application stack. Ultimately, we want to help as many businesses as possible to optimise their cloud infrastructure, ensuring that their products and services remain available, scalable, secure and compliant. https://www.logicata.com DISCOVER YOUR NEXT KEY PLAYER WITH HENLEY EXECUTIVE MSP and Channel Recruitment Executive Search and Selection SPEAK TO US TODAY TO SEE HOW WE CAN HELP WITH: - RECRUITMENT PLANNING - CANDIDATE SOURCING - EXECUTIVE SEARCH & SELECTION www.henleyexecutive.co.uk [email protected] 0333 567 4888

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