Technology Reseller v55

01732 759725 36 MANAGED PRINT need a pull-out keyboard, whether they need a hard drive in the device. Security With hackers targeting MFPs and hybrid working increasing organisations’ exposure to risk, the HP LaserJet Managed E800/ E700 Series meet the growing requirement for endpoint security. In a Morning Consult Survey for the HP Wolf Security Blurred Lines and Blindspots report, 91% of IT decisionmakers (ITDMs) said they believe endpoint security has become as important as network security, with 45% claiming to have seen evidence of compromised printers in their organisation being used as an attack point. HP claims that its new devices – the first to feature HP Wolf Enterprise Security branding – are its most secure to date, with industry-leading, multi-layer, selfhealing security that protects, detects and adapts to new threats. Their 200+ embedded security features include a new HP Memory Shield which protects against unknown zero-day attacks and prevents malware attacks from redirecting the execution flow of a program. This is in on top of the HP Wolf security features that will be familiar to existing users of HP devices, including HP Sure Start BIOS protection and repair; Firmware whitelisting; Runtime intrusion detection, which monitors memory activity to detect and stop attacks in real-time; and Connection Inspector, which checks outgoing communications to stop suspicious requests. Sustainability In addition to hybrid working and security, the HP LaserJet Managed E800/E700 Series embodies a third of HP’s corporate imperatives – sustainability. HP UK & Ireland Channel Director Neil MacDonald said: “This is really foundational now in terms of how HP operates across the entire broad portfolio we bring to market and how we operate as a business. It is a clear goal for the company to become the most sustainable and just technology company globally.” HP reached its Zero Deforestation goal in 2020 by sourcing paper and paperbased packaging from sustainable or recycled sources; all printing on its devices is now Forest Positive, with HP planting trees to compensate for every page that passes through one of its printers – it planted 1 million trees last year and will plant 1 million more this year, including 40,000 in the UK; and it has recycled 875 million ink and toner cartridges with 84% of recovered material being used in other products and 0% going to landfill. This includes the toner cartridges used in the HP LaserJet Managed E800/E700 Series, which are made from up to 68% recycled plastic. As mentioned above, higher yield toners combined with lower maintenance requirements and smart sensors reduce the need for engineer visits, while the toner’s low melt temperature means the EPEAT Gold, Blue Angel and Energy Star-certified devices consume 10-21% less energy when printing and can come out of sleep more quickly. For customers that want to go even further and neutralise any carbon emissions associated with their use of HP printers, HP also offers a complete carbon offsetting service. People still want to print, but there is no doubt that the world of work is changing. HP’s new flagship devices marry the need to print with the qualities that are prized most highly in the evolving workplace – efficiency, agility, security and sustainability. www.hp.com ...continued Neil MacDonald

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