COVER STORY technologyreseller.co.uk 33 Reseller Marketing With Maria Jackson, Director of Marketing, Ingram Micro What, in a nutshell, are Ingram Micro’s new subscription marketing services? Our subscription marketing packages are structured with engaging thought leadership material and digital assets that are designed to help resellers with their sales and marketing awareness, consideration and conversion goals. How do they differ to what was available before? The reseller marketing subscription services are designed to assist resellers at every point of the marketing journey. Digital marketing and content development from our skilled channel marketers are focused on making the most of any budget, constant marketing efforts on a month-to-month basis, with the freedom to cancel, change or suspend at any moment. Previously, and still available, were one-time services such as video production, email or website design, and blog writing. Who can access them? Our marketing services are offered to any UK IT reseller, regardless of whether they presently do business with Ingram Micro. Why launch them now? Resellers want more marketing assistance without the risk of long-term commitments or service retainers, as well as experienced channel and vendor knowledge. For more information visit: partner-ingrammicro.com/resellermarketing/ or contact [email protected] ENHANCED RESELLER SUPPORT Technical Services With Alex Wilmot, Managing Director, Comms-care How has Comms-care been developing its service offering? Comms-care has been working on strengthening and growing its Managed Services portfolio over the past 12 months, with a focus on maturing its connectivity, cloud & security solutions. We have also now officially launched our Service Management Centre (SMC) in Sofia, Bulgaria to complement our existing UK SMC. The investments we have made in marketleading IT Service Management toolsets, such as ServiceNow & LogicMonitor, are primed to supercharge our 24/7 multi-lingual managed services. Customers' needs continue to evolve—and so does Comms-care's ability to meet them head-on with services that are cost effective & highly relevant. As part of a wider transformational programme, our 1300 seat capacity across the UK and EMEA, best-of-breed centre of service excellence will assist in enabling our channel partners to drive long-term value to their end customers and accelerate digital transformation. Financial Solutions With Sophie Boulo, Solution Development Manager, Ingram Micro What is Ingram Micro Financial Solutions? Ingram Micro Financial Solutions is a core payment offering that covers all technology, software, services and maintenance. Today, the purchase of new technology, software or a new technology service doesn’t stop at ‘what to buy’. The conversation of ‘how to buy’ also influences the key decision of ‘where to buy’ and that is where Ingram Micro Financial Solutions comes in as your key strategic partner. Whether you are a Vendor or a Value-Added Reseller or a Service integrator, Ingram Micro Financial Solutions works with you to develop tailored financing blueprints. We help you to deliver growth, profitability and customer engagement through subscription-based payments. Our payment solutions are highly diverse and flexible to ensure strategic positioning. What are some of its other benefits? n Minimise customer pricing objections – sell your solutions as an affordable payment stream and eliminate common cost objections. n Accelerate revenue recognition – financed solutions are paid within days of closing, eliminating the need to wait 30 days or more for customers to pay your invoice. n Repeat business and locked-in pricing – it is much more likely that your customers will reach out to you for new IT solutions at the end of their finance term. n Support sustainability – Ingram Micro Financial Solutions can support sustainability & carbon emission goals by offering a sustainable approach to IT procurement. For more information, contact the Ingram Micro Financial Solutions (IMFS) team Paige Lightfoot: [email protected] Sophie Boulo: [email protected] [email protected] Alex Wilmot Maria Jackson To find out more about how Ingram Micro can help you deliver a complete solution for your customer talk to your account manager today: 01908 807000
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