£100 million in funding. Huboo is already active in the UK, Netherlands, Spain and Germany and is planning to expand into multiple new territories in 2022. Integrating with popular sales channels, such as Amazon, eBay and Shopify, its services include automated inventory management, storage, picking, packing and postage of items as sales are made. Shipway said: “My goal is to take the company to the next level by supercharging our global growth through the application of forward-thinking technology and valuable product change.” Huboo’s operations are underpinned by a custombuilt warehouse management system and a one-stop dashboard for customers to monitor orders and stock inventory and track live product deliveries. Abzorb takes on Business Development Manager for Scotland Unified communications and mobile services provider Abzorb has appointed Amanda Hughes as Business Development Manager for Scotland. Hughes has more than 20 years’ experience in the telecoms industry, starting out with John Caudwell on mobile accessories before heading up the Talk Talk offshore business for mobiles, cloud and UC in South Africa. In her new role, Hughes aims to help existing resellers in Scotland increase revenue while also expanding the Abzorb reseller network, with a particular focus on recruiting IT resellers. Hughes said: “I was attracted to Abzorb because they have their own MVNO, Abz, which is a great offering for the channel. Also, the Abzorb hosted solution is a clear differentiator for them against other providers in Scotland.” New EMEA hire at Lakeside One of three senior appointments made by Lakeside Software in July, Ayelet Elstein is joining the cloud-based digital experience management specialist, as Vice President of Europe, the Middle East, and Africa (EMEA). Operating from Lakeside’s new regional headquarters in Central London where she will manage and scale a team of technology and sales executives, Elstein joins Lakeside from Amdocs, where she was the global innovation leader. Her appointment follows those of Elise Carmichael as Chief Technology Officer and Guy Lever as Senior Vice President of Customer Success. All three new recruits will serve on Lakeside’s executive leadership team and have global oversight of the company’s operations. Lakeside’s Digital Experience Cloud gathers and analyses data on everything that may impact end-user experience and business productivity. Customers use it to perform end-user experience management, digital workplace planning, IT asset optimisation, remote work management and proactive service desk operations. www.lakesidesoftware.com. Andrew Sharp takes on sales role at Northamber Northamber plc has promoted Andrew Sharp to Pro AV Account Manager. Previously responsible for product management within the AV division, Sharp said: “After 3 years at Northamber, I see my move into sales as a natural progression for my career. I have a passion for our customer experience, and I look forward to further supporting the channel in my new role.” Jody Hutchings, Director of Sales, added: “We are delighted to welcome Andrew to the sales team at this exciting time. Northamber has ambitious growth plans based around adding real value to the channel, across all areas of the business including audio visual.” Meadows joins PDH Digital health company Priority Digital Health (PDH) has appointed Josh Meadows to the newly created role of Head of Commercial. PDH has a wealth of experience in the design and management of NHS and public sector health and wellbeing services, websites and software solutions that empower better self-care and service management of people’s health and wellbeing. Its three main products are The Priority Platform (customisable case management software), Diabetes Book & Learn (connecting people with Diabetes to the right education) and AmaraHealth (a whole-body health and wellbeing app). www.prioritydigitalhealth.com Ashok Reddy appointed KX CTO FD Technologies has appointed Ashok Reddy as CEO of real-time intelligence technology platform KX. Reddy has more than 20 years’ experience in driving enterprise software revenue at leading technology companies including IBM, CA Technologies, Broadcom and, most recently, Digital.AI, a leader in AI-driven DevOps value stream management. Reddy joins the Irish scale-up at a time of accelerating annual recurring revenue growth, which is likely to receive a further boost from a strategic partnership signed with Microsoft earlier this year. He said: “Real-time analytics is one of the most exciting spaces in technology today, and the opportunity for KX is evidenced by the growing number of new customer agreements in industries outside our core financial services base. I’m looking forward to leading the business, using my experience in developing and implementing strategies that deliver rapid growth to create value for stakeholders.” www.fdtechnologies.com www.kx.com New EMEA Technical Director at Beyond Identity Beyond Identity, the invisible multi-factor authentication (MFA) provider, has appointed Chris Meidinger as its new Technical Director for the EMEA region with responsibility for planning and implementing customer projects and providing technical support to the EMEA team. Meidinger joins Beyond Identity from CrowdStrike where, as Director of Sales Engineering (SE), he was responsible for building and expanding the SE team in Central and Northern Europe. He previously held senior technical positions at SecurityScorecard, Agari and Sendmail. Earlier this year, Beyond Identity raised $100 Million in new investment, reaching a valuation of $1.1 billion. At a time when data breaches and ransomware are at an all-time high, Beyond Identity‘s solution eliminates the risk of password-based attacks, which, according to the 2022 Verizon Data Breach Investigations Report, account for 80% of all data breaches globally. Meidinger said: “The myth that secure authentication can be achieved via passwords must finally be laid to rest. It’s time to face the fact that passwords never deliver the security they promise, no matter how strong they are or whether a password manager is involved. The future of cybersecurity lies in passwordless authentication and at Beyond Identity that future is being realised. We’re achieving this by using biometrics, strong cryptography and device-level security checks to banish the risks associated with phishing attacks and other popular forms of password compromise.” www.beyondidentity.com Incode appointments prepare ground for hypergrowth Incode, a next-generation identity verification and authentication platform for global enterprises, is preparing for a period of hypergrowth with the appointment of two new Vice Presidents to oversee a massive expansion of its partner programme. The hiring of Andre Stewart as VP of EMEA and Shane Moore as VP of North America PEOPLE 01732 759725 50 Ayelet Elstein ...continued Ashok Reddy, KX Amanda Hughes, Abzorb Josh Meadows, PDH Ben Shipway, Huboo
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