BUSINESS BRIEFING 01732 759725 40 Bridging the gap between client and candidate expectations Home-working has without a doubt changed the way we function as businesses. However, many businesses around the UK are still keen to encourage office-based or hybrid working. This could be due to the nature of the work, to help maintain a sense of company culture or simply build rapport between teams. So how do you bridge the gap between client and candidate expectations when it comes to hybrid working? For many businesses who are hiring hybrid workers, they still require employees to be within a reasonable daily commute of the office. This could be to help facilitate meetings or changing business needs that require an employee to come into work at short notice. But for many candidates applying for hybrid roles, this can be frustrating. Candidates may well be happy to travel further for a role that can offer them a more flexible approach for the rest of their working week. For recruiters it is a constant balancing act to help gauge the marketplace and whether the client can reasonably find candidates for the specifications, salary and proximity they require. Whilst also justifying the clients reasoning to candidates. Here are our top tips to ensure that you aren’t losing out on quality talent: 1 Redefine your requirements for each position you are hiring for – does this need to be office based? Could this be hybrid or home-based? 2 If the answer is hybrid – how many days do you require office-based working and why? 3 And more importantly is there any flexibility or allowances for the right candidate? Could you look at a shorter working office day to accommodate a standout candidate further afield? By readdressing these simple business requirements whenever you are hiring, you’ll arm yourself with the justification for potential employees and recruitment partners that you have made the right decision for your business, rather than simply following a policy that may be a little outdated or unnecessary. If you are struggling to find a balance for your hybrid workforce or need help recruiting then speak to Max Levenger or Lynsey Arnold at Henley Executive on 033 568 4888. henleyexecutive.co.uk BUSINESS BRIEFING - RECRUITMENT Marketing problems and how to fix them By Richard Knight, Director of channel marketing specialists GetCrisp. Part 4 of 6: You’re not engaging on social media A lot of B2B marketing is pretty safe. That’s understandable. If you’re selling B2B, you need to show professionalism – people need to know you’re serious about your job. The trouble is that if you play it too safe, they simply won’t notice you. On social media, you’re competing for attention. If you fail to grab it quickly, people will scroll straight past. This is all about how to break that cycle and be more engaging. Variety helps. There’s space for the usual posts about products, but you should intersperse them with more lighthearted content. People like interaction on social channels. This isn’t just for fun. If they’re interacting with your post, they’re reading it! They’re exposed to your brand for longer, and you’re more likely to stick in their minds. Try running a poll on LinkedIn. It could be on something like the cuisine you should have on a team night out. It might sound frivolous, but it can humanise your brand, get people talking, and expand your network. Competitions and quizzes have a similar effect. And if there’s a prize up for grabs, you can do a follow-up post congratulating the winner. LinkedIn is a good setting for this in B2B, as it will expand your network and filter out non-business-related engagement. Another, more substantial format is video. This could show anything – your team on the job, your workplace culture, an event, a case study… The list is endless. But whatever point you want to make, video is more engaging than blocks of text. It’s also multi-purpose. You can host it on your site for SEO benefits. If it’s relevant, you can direct prospects to it. And for this article’s purposes, you can post it on social media for short-term engagement. In the long run, if your social marketing is more varied, people are more likely to look out for it. And the more people notice you, the more leads you’ll see. BUSINESS BRIEFING – MARKETING getcrisp.co.uk 01273 284004 [email protected]
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