technologyreseller.co.uk BUSINESS BRIEFING Managing growth There was one final chapter to this collaboration. Cyber security is an absolute boom business at the moment. Companies have to invest to protect themselves, because they can’t take the risk of not doing so. A bad attack could, quite literally, take a company down. So the demand for this software company’s products is quite independent of economic circumstances, recession-proof and growing strongly. Yet for software companies, cash is king. Growing a business fast means that you have to invest in salespeople, operations, support staff, and digital systems ahead of the revenue which they generate. The faster you grow, the greater the strain on your cash flow. So the challenge is how to grow fast without having to give away equity in exchange for cash, and without using up precious lines of credit from the bank. By working with us, the cyber security software company has been able to take the full cash from sales immediately on contract closure, and have it in hand to invest in growth. Having finance embedded and integrated in the sale proposition makes it more attractive to their customers. And it takes burden off the balance sheet as well as removing customer credit risk. Everyone’s a winner. If this is the kind of relationship you’d like to have with a financing partner, get in touch! Visit: www.siemens.co.uk/technology-finance or email: [email protected] 17 For software companies, cash is king
RkJQdWJsaXNoZXIy NDUxNDM=