01732 759725 20 Q&A continued... see page 29 With Barb Huelskamp, Senior Vice President of Global Partners and Alliances, Alteryx Q&A adopt cloud data warehouses or lakes to manage massive data sets and look for analytics solutions that are cloud-enabled. This acquisition was quickly followed by the launch of the Alteryx Analytics Cloud, the company’s first unified end-to-end analytics automation platform that enables all users in an enterprise to unlock the power of data and make more informed, data-based decisions, from data engineers to data analysts to line of business users. Accessed via a browser and with set-up in minutes not days, the platform brings together: n Alteryx Designer Cloud, which enables any user to prepare, blend and output data in a highly visual, code-free way through a browser; n Alteryx Machine Learning, a cloudnative, automated modelling solution that enables users to build, validate, iterate and explore models with a visually guided user experience; n Alteryx Auto Insights, a cloud-native analytics solution that works like a human analyst to deliver AI-driven automated insights to business users; and n Trifacta Data Engineering Cloud, which enables IT and data engineering teams to drive analytics transformation at cloudscale and gain timely insights from large cloud datasets, cloud data warehouses and SaaS-based applications. At the same time, Alteryx will continue to invest in its Designer and Server products, providing customers with deployment flexibility for their analytic workloads whether on premises, hybrid or in the cloud. Following the launch of the Alteryx Analytics Cloud, Alteryx launched an updated three-tier partner programme designed to incentivise joint customer success, technical expertise and new customer acquisition across all partner types – solution providers (including VARs and distribution partners), global system integrators (GSIs), technology partners, and original equipment manufacturers (OEMs). Then, in April, Alteryx built on these developments with the appointment of Jason Janicke as Senior Vice President of Europe, the Middle East and Africa While she was in the UK hosting the Alteryx EMEA Partner Advisory Council, Barb Huelskamp, Senior Vice President of Global Partners and Alliances, took time out to talk to Technology Reseller about the analytics automation company’s revamped partner programme. Our conversation followed a busy first half of the year for Alteryx, which celebrates its 25th anniversary this year. Highlights include the completion of its acquisition of cloud-native analytics platform provider Trifacta, which is accelerating the company’s journey to the cloud from its heritage in on-premises solutions. Combining Alteryx’s low code/no code analytics solution with Trifacta’s cloud native capabilities, including integrations with cloud data warehouses like Snowflake and a purpose-built architecture for Amazon Web Services, Google Cloud Platform and Microsoft Azure, will help Alteryx provide customers with a choice of flexible deployment options — onpremises, hybrid and cloud — and meet changing analytics needs as enterprises (EMEA). Based in London, he will lead the company’s strategy, business activities and operations in the region with a focus on strengthening its presence in the cloud. He will report to another relatively new appointment, Paula Hansen, President and CRO, who was previously at Cisco and SAP, and work with Barb Huelskamp, who herself has only been at Alteryx for around nine months, following 25 years in a variety of channel partner programme development and channel sales roles. Technology Reseller (TR): Please tell me a little about Alteryx and its vision for analytics automation. Barb Huelskamp (BH): We are the analytics automation company. Our vision is to enable every person to transform data into a breakthrough. Our mission is providing analytics for all, so we unify analytics data, business processes and people. Our solution isn't just for the data scientists but also for the knowledge worker who really does understand what they want to get at, the observations they want to get at, without having to get a data scientist to connect that data. It's low code/code-free, easy to use and self-service, and part of what our partner programme provides is integration with other ISVs, so partners can provide a really nice end-to-end solution with complementary technologies integrated with Alteryx. TR: As it celebrates its 25th anniversary this year, Alteryx seems to be undergoing a period of major transformation. BH: 2021 was quite a transformational year for the company. We brought in new leadership – Mark Anderson, our new CEO, formerly leading Palo Alto, and Paula Hansen, our new CRO and President, formerly with Cisco and SAP, both of whom come from a heritage of driving growth through a successful partner ecosystem. Last year, engineering brought more solutions into the cloud. And we made some acquisitions at the beginning of this year, including Trifecta, that are really driving some more of that cloud transformation into our solution and for our partners. Barb Huelskamp
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