technologyreseller.co.uk 41 BUSINESS BRIEFING What are the advantages of using a recruitment agency? With salaries increasing and the general cost of running a business going up, you may be tempted to save some money and forgo using a recruitment agency to help you with your next hire. But what can a recruiter offer you that makes the business cost worthwhile? 1 Faster Hiring – Whilst recruiting a new team member is in addition to your normal job requirements, it is the core part of a recruiter’s job. They have the time to dedicate to finding you a selection of suitable candidates, and firefighting the unsuitable applications on your behalf. This will also allow you to set time aside just for the interview and selection process, meaning you can move swiftly through the recruitment process – something that is essential in the current market – to secure the candidate you want. 2 Candidate feedback/control – Recruiters can have an open and honest conversation with the candidates about how they feel about the role and your company, ensuring you only take on candidates who truly want to be part of your business and can take on the task at hand. 3 Market feedback – Is the salary you want to pay aligned with the experience you expect from candidates? And do these candidates exist within the current marketplace? Use your Recruitment Partner to ensure you are not looking for a unicorn that simply doesn’t exist. 4 Wider access to candidates/audience – As well as advertising across multiple job boards, they will also have access to online CV databases, enhanced Linkedin Recruiter packages as well as a database full of candidates who have not listed their details in the public domain or may not be actively looking at the exact moment you are ready to recruit. If you need any advice on recruitment or the current market then Max Levenger or Lynsey Arnold at Henley Executive are always on hand to help. Give them a call on 0333 567 4888. https://henleyexecutive.co.uk BUSINESS BRIEFING - RECRUITMENT Marketing problems and how to fix them By Richard Knight, Director of channel marketing specialists GetCrisp. Part 1 of 6: overlooking local customers Marketing to local business is neglected too often. Most in the channel want to position themselves nationally or internationally. But this doesn’t rule out local presence. Nearby businesses can be loyal customers who prefer local providers. When they search for your services, you want to be first result. So how to do it? First, if you don’t have a Google Business account, create one today! It’s free, and the easiest way to generate local traffic and out-rank your competitors. Next, there are simple fixes to get more out of it. Fill out your company description with all the services you offer. Go into detail here – every service will be a term people search. This has specific benefits for local searches. It makes you more likely to rank high in searches from your local area with terms like “near me”. This is barely an afternoon’s work, and it’ll make local businesses more likely to call you first. Google reviews make a huge difference too. If you can get regular reviews, Google’s algorithms are more likely to judge your business as active and trustworthy. In turn, this means you’re likely to rank higher in local searches, and to appear on Google Maps. One good approach is to incentivise your team to collect reviews. The final consideration is search engine optimisation (SEO) more broadly. It’s worth writing some locally focused content, whether it’s a blog or a section of your website. If you namecheck places nearby, this will also improve your local ranking! These simple tricks will improve your ranking in local searches. It doesn’t get in the way of your national presence, but it does create more local leads! BUSINESS BRIEFING – MARKETING getcrisp.co.uk 01273 284004 [email protected]
RkJQdWJsaXNoZXIy NDUxNDM=