technologyreseller.co.uk 19 One of the UK's leading corporate finance boutiques, Evolution Capital, are delighted to announce the completion of ten deals over the past 18 months. During a time of unprecedented market uncertainty and UK economic instability, the team at Evolution Capital have continued to work closely with buyers and sellers to secure transactions and ensure smooth, stress-free solutions for both parties. But we don't rest on our laurels; we're maintaining our strong work rate as the world comes out of the pandemic and would love to talk you through how our extensive market knowledge could benefit you as you consider an exit. Get in touch now to book your free phone consultation with one of our senior transaction advisors. It could be the most lucrative call you've made all year. LEADS THE FIELD 10 DEALS COMPLETEDSINCETHE CORONAVIRUS OUTBREAK Evolution Capital - maximising business value in the post pandemic world T: 020 3696 2810 E: [email protected] W: www.evolutioncapital.com London office: 48 Dover Street, London, W1S4FF Chichester office: The Granary, Oak Lane, Chichester, PO207FD expanded into Leicester, Swindon, Gloucester and Cheltenham, with Bath, Weston-super-Mare and Plymouth due to follow early this year. This enables us to support our partners’ customers, wherever they might be working, as the hybrid working model continues to evolve. TR: What do you see as the biggest challenges facing channel businesses today? PA: We see differentiation as the key to success in the channel market, but finding your niche is also one of the hardest things to do. Many channel businesses aim to differentiate themselves through their strong customer relationships – ‘people buy from people’ – but at a time when we have become physically disconnected, developing these relationships has become a challenge. Channel businesses need to make sure they have an answer to the question ‘why us?’ and consider how technology can be used in an innovative way to foster stronger personal relationships with their customers. TR: Could vendors and distributors do more to help overcome these challenges? And if so, what? PA: Aside from providing innovative technology, competitive pricing and a good service, we see our role as being to help our local partners to differentiate themselves from the big national players and build strong, trusted, long-term relationships with their customers. We also have a responsibility to educate businesses in the communities in which we operate about the importance of full-fibre and having a future-focused mindset. If businesses are not fearful of digital transformation, they will engage more easily, resulting in better performing businesses and even closer relationships between our partners and their customers. TR: Are customers becoming more demanding, and if so, in what ways? PA: Whether at home or in the office, workers are now wholly reliant on their digital connection with the outside world, so the impact of any issue with their internet connection is potentially more severe than ever. It’s vital that we, as internet providers, are honest and transparent with our customers about what problems can arise and speak with them proactively about resilience and the cost of redundancy. TR: If you could change one aspect of your job, what would it be and why? PA: Working in one of the fastest evolving sectors at such a critical time, I find myself constantly being pulled from one new development to the next, with no time to come up for air. It sometimes feel like being on a treadmill with no off-switch! Fortunately, the end result is great things for our business and for our customers – so it comes with a huge sense of satisfaction. I’m also enjoying working from home more and spending more time with my family. Image: Mark Mueller Image: Anna Shvets
RkJQdWJsaXNoZXIy NDUxNDM=