01732 759725 16 EVENTS Back where (and when) it belongs relationships and different routes to market. “This was borne out when we opened the doors on September 28, with people’s curiosity and desire to connect face-toface trumping any concerns they might have had about meeting up again in public, not to mention the difficulties of travelling into central London with no petrol at the pumps. We were one of the very first tech events, or meetings of any kind, to be staged after the lifting of lockdown restrictions and some of our exhibitors who had signed up resellers earlier in the year were able to meet them face to face for the first time at our show. That says it all. “Meanwhile, the main purpose of Technology Live, to provide a compact oneday event where resellers from different backgrounds – IT, comms and print – can meet and engage with providers of products and technologies complementary to their existing portfolio is as valid as ever. If not more so. “The digital transformation that organisations have been forced to undergo over the last two years has placed a premium on cloud, connectivity and cyber-security, presenting opportunities for channel partners who embrace convergence, and risk for those who don’t. At the same time, more and more vendors have embraced the ‘as a service’ model, which can lower barriers to entry for resellers and MSPs that don’t have expertise in an area or the resources to build something themselves. “In this context, it is worth noting that Tech Live is not just about bringing vendors and resellers together. Partnerships between MSPs and resellers with different capabilities and specialisms are another way to explore the possibilities in convergence, and there will be plenty of chances to get together with fellow resellers/MSPs in the exhibition hall and restaurants and cafés within the venue and surrounding streets. Who knows what will come of those chance or planned encounters. "We are focused on making this a fixture in the ICT calendar and wanted to come back quickly with a second event at the time of year we originally hoped to stage last year’s show.” Tech Live 2022 is returning to the Business Design Centre on March 24 2022, after a successful debut earlier this year. The new channel event for the ICT community had a difficult birth, but after several false alarms (i.e. Covid-induced delays) and a virtual existence for its first few months, Technology Live finally emerged into the real world on September 28, 2021. Ethan White, Director, Kingswood Tech Events, said: “It is no exaggeration to say that Tech Live’s launch didn't go to plan because lockdowns forced us to keep rescheduling, but in the end it was well worth the wait. “We were immensely encouraged by the fact that our sponsors and exhibitors stayed with us. It convinced us that we were right in identifying an appetite amongst vendors and the channel community to explore new opportunities, new Tech Live 2022 The Convergent Technology Event for IT Resellers & Providers Business Design Centre · London · 24 March 2022 22 What to do next Visitors Online registration for visitors will open in January 2022, but you can find out more about Tech Live 2022 and the Business Design Centre now by visiting www.tech-live.co.uk. And don’t forget to note the date it in your diary. Exhibitors If you are interested in exhibiting, you can find the details you need on www.tech-live.co.uk. Alternatively, please call Neil or Ethan on 01732 759725. Sponsors There are still sponsorship opportunities for businesses that want to promote their brand at the show and in the pre- and post-event marketing. Again, Neil or Ethan will be able to talk you through the options.
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