Technology Reseller - v31

01732 759725 38 DATA ManAgement A flexible approach community, we've invested significantly into building a platform that's both innovative and drives simplicity and reduces costs for customers. The scale and the efficiencies of the platform are big factors in why we are chosen over our rivals. This is primarily because of our capabilities with deduplication and cross-tenant deduplication and compression. We have a low upfront investment in our service provider model, so SPs don’t have to buy lots of boxes to get a lower per-Terabyte cost. As they add tenants and capacity, they do so as and when they need. “What we’ve launched recently is a value-add that improves profitability and is easy to use; that’s something every SP is looking for.” Smith adds that the introduction of pay-per-use financing will bring Cohesity into play with more established rivals and allow SPs to be more responsive to customer needs. “The reality is that software costs need to be fine-tuned for demand, and not forecast over three years. Given what the world has just been through and in some corners continues to go through, it’s clear that there are many unforeseen factors that will drive up and, in some cases, reduce need for cloud spend. It just allows SPs to be more responsive to their customers’ needs and the market, without a huge CAPEX cost, without overprovisioning and without lengthy procurement procedures.” It will also make Cohesity a more attractive option as it seeks to recruit more service providers. “We have over 100 service providers working with us now – in under two years. And we are not stopping there. I would say our goal is quality over quantity. Some of the legacy suppliers of backup, for example, have tens of thousands of SPs on their books. That isn’t scalable; it doesn’t create market differentiation properly. We are looking for players with good reach, perhaps specialists in vertical segments, such as financial services, healthcare and professional services. And not only those that service enterprise-scale organisations, as we’ve got a great offer for midsize business too. Across Europe, we’ve just signed up several more big players in June, and you’ll likely see more announcements coming through on this in the next few months.” www.cohesity.com Cohesity introduces consumption-based pricing for service providers Cohesity, a provider of unstructured data management solutions that address the problem of mass data fragmentation in enterprises and mid-size organisations, is strengthening its service provider (SP) offering with consumption-based subscription pricing for its full suite of data management services covering backup and recovery, archiving, file shares, object stores, dev/test and analytics. The introduction of a pay-per-use model, whereby SPs only pay for the data management services they use each month instead of committing to set blocks of capacity in advance, gives Cohesity’s 100 MSP partners, including M247, Iomart and Vanquish Tech in the UK, more flexibility, predictable pricing and lower operating costs. For Martin Smith, Cohesity UK and Ireland Partner Manager, this represents a significant enhancement to what is still a relatively new part of Cohesity’s business – albeit a fast growing one, with a 100% increase in service provider revenue between Q1 and Q2 of FY2020 and an 87% increase between Q2 and Q3. “October 2018 was when we really began our offer for Service Providers (SP), so it’s been an incredibly fast-paced evolution,” he said. “After consultations with our SP Three-tier approach Cohesity has won many plaudits for its approach to data management, which makes it easier and cheaper for enterprises to manage data by consolidating fragmented infrastructure silos onto one web-scale platform and running apps on the platform to back up and derive insights from data. It was recognized as the Best Backup/ Continuity Offering by Channel Partner Insight at the MSP Innovation Awards Europe 2020 and has just been ranked first out of 16 vendors in the latest GigaOm Radar for Unstructured Data Management report In it, GigaOm analyst Enrico Signoretti praises Cohesity for its: n ‘end-to-end solution’ to data challenges, such as managing the proliferation of data silos and deriving value from data; n ability to ‘consolidate disparate workloads, including, backup, archiving, files shares, object stores, test/dev, and analytics onto one software-defined platform’; n empowerment of ‘organisations to analyse content for a growing number of use cases, taking advantage of native or pre-configured easy-to-use third-party apps in Cohesity’s marketplace’; and n ‘centralised user interface, great overall efficiency and TCO’. “Cohesity’s solution is a three-tier approach to data management,” explains UK and Ireland partner manager Martin Smith. “You’ve got our DataPlatform, which spans across locations (on-premises, in the cloud and hybrid environments), is software-defined, cloud-native and powered by our SpanFS distributed file system. That’s the essence of what we do, because it is a highly scale-out filesystem with some unique properties. For example, it can receive and present files using NFS, SMB and S3 protocols at the same time. On the DataPlatform you can run DataProtect (backup and recovery), consolidate file & object services with SmartFiles and embrace public cloud with native integrations. “A layer above this, you have Helios, a single user-interface for unified global management of all data & workloads across locations with central control. “Then, on top of Helios is Marketplace. Here you run apps that co-reside on the same DataPlatform for richer access to all underlying data – no separate systems, no silos and the business gains insights from apps that provide analytics or help with GDPR compliance and security of data.”