Technology Reseller - v12 2018

01732 759725 HEADSETS 32 ...continued performing at their very best, and to increase the overall productivity and efficiency of the organisation. Resellers should worry less about industry sectors and instead focus on the job that they’ve always done so well – understanding and solving their customers’ pain points,” he said. Dunn adds that resellers should consider business communications in a holistic way, and not treat headsets as a peripheral to be bolted onto the wider communications infrastructure. “To maximise sales, resellers must demonstrate the need for an end-to-end communications solution that runs right the way through from the datacentre to the headset,” he said. “By becoming a one-stop-shop for communications, resellers can become the single point of contact for all businesses’ needs, including the headsets that enable workers to have quality conversations. Meanwhile, they can increase deal value and add incremental margins to telephony projects.” Snom’s Bess advises resellers to consider offering interesting bundles, such as table top telephones and headsets at a price that is attractive to customers, while Plantronics’s Dunne emphasises the need to talk to customers. “Resellers should be looking to have much broader conversations with their customers and prospects that go beyond the sale of technology right through to implementation, adoption and ongoing service,” he said. “Linked to this, they should look to engage different functions within a business and branch out from IT and procurement teams to include HR and facilities at the initial stages, as budgets and decision-making is becoming more distributed across organisations.” Once limited to call centres, headsets are now spreading to other parts of the office, bringing new sales possibilities and the opportunity to forge deeper relationships with customers. can choose between three wearing styles, and its long range even allows freedom of movement in the office,” he said. Target market Not surprisingly, the financial sector was an early adopter of headsets. But, as Jabra’s Dunn points out, headsets are becoming essential in a variety of other sectors too. “All markets are potentially ripe for disruption – from SMEs to large enterprises in both the public and private sectors. When a business conducts a significant amount of business over the phone, it’s highly likely that it will need to upgrade its communications infrastructure, including headsets, to ensure that it’s providing an optimal customer experience, that staff are What’s new Do not disturb The Jabra Engage 75 wireless headset enables workers in call-centric businesses to move about freely without affecting their ability to communicate. It has a wireless range of up to 490 feet (150 metres), advanced noise- cancelling microphones and enhanced speakers for audio clarity. The headset offers up to 13 hours of talk time and incorporates a busy light that acts as a ‘do not disturb’ sign. www.jabra.co.uk Neckband design The Voyager 6200 UC Bluetooth headset from Plantronics combines a neckband wearing style, boomless design and comfort- fit earbuds. Suitable for use with major UC applications, it features: active and passive noise cancellation; wideband audio and premium hi-fi stereo; up to 9 hours of talk time; dynamic mute alert; and compatibility with Plantronics Manager Pro, which provides IT teams with insight into their company’s use of headsets. www.plantronics.com Stay connected With dual device connectivity, the Snom A170 wireless DECT headset can connect to a Snom phone and a PC. It has three wearing options – over-the-head, neckband and over-the-ear – and features a passive noise cancelling microphone. A spare battery stored and charged in the base station ensures users won’t miss any calls. www.snom.com Selective hearing Featuring soft black leather and brushed metal accents, the Sennheiser MB 660 Bluetooth headset combines the features of a business- grade UC headset and consumer headphones. One of its stand-out features is Adaptive Noise Cancellation (ANC) technology, which lets users specify the sound level at which noise cancellation should kick in. In this way, ANC offers the optimum balance between concentration and consciousness of one’s surroundings. https://en-uk. sennheiser.com Nigel Dunn, Jabra Fabian Bess, Snom EDITOR’S CHOICE AWARD SNOM A170 Headset