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[email protected] COMMENT 03 One thing England’s performance at the World Cup demonstrates – and at the time of writing we are still in the competition – is that great things can be achieved through teamwork. However far England manage to go, Gareth Southgate and his team will rightly be praised for eradicating the division and disunity that have contributed so greatly to the past failures of the national team. As any business person knows, good teamwork can be an elusive quality and its pursuit by your customers drives much of their investment in audio-visual systems, communications, mobile computing, office design, even the type of coffee they offer employees. While the furniture you use in your office and how it is arranged can clearly make collaboration easier (or more difficult – see our article on headsets on page 31), it is hard to think of anything with as much potential to improve teamwork as the office phone system. On my recent trip to Odessa to see the Wildix research and development centre I was struck by the power of modern PBX systems to bring people closer together. Simple things like the ability to see a colleague’s availability through Presence or to escalate an interaction from text to audio to video can make a big difference. Looking to the future, Wildix plans to extend such capabilities to inter-company communications, so that two Wildix customers could link their systems and use the same features to improve collaboration between their organisations. At a time when more companies, including resellers, rely on partnerships with other suppliers to meet customers’ needs in their entirety, such a capability has obvious benefits. Some will balk at such open-ness, preferring to erect barriers around their organisation. Others see open-ness as a virtue and a strength. From everything I have seen of Wildix, including its Tech Wizard Facebook community where partners and customers can share information, advice and presumably complaints, I have no doubt that it would fall into the second category. Based on England’s open training sessions, I’m sure Gareth Southgate would too. James Goulding Editor ,
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[email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2018 Kingswood Media Ltd. Design: Sandtiger Media www.sandtiger.co.uk 05 Bulletin Technology vendor, reseller and distributor news 13 Insider Phil Jones MBE explains why it pays to understand your customers’ strategic aims 20 Conferencing Nimans takes resellers on a journey of discovery with Yealink and Microsoft 22 What’s New The months best new products and services 24 Opinion What change and consolidation in the telecoms industry mean for resellers 26 Communications How Wildix is maintaining its leadership position in WebRTC 31 Headsets Tayla Ansell explains why now is a good time to get into headsets 34 Telecoms What Marston’s Telecoms offers resellers 36 Software How to maximise the opportunities presented by Microsoft 365 38 Fax What the ISDN switch- off means for fax users 40 Drones Why analysts are seriously under- estimating the true potential of the drone industry 42 60 seconds… With Paul Taylor, Sales and Marketing Director, Voiceflex 43 Exhibitions Highlights from the third annual pure technology group tech expo v12 · 2018 technology reseller.co.uk Comment Register online To receive your regular FREE printed copy of TECHNOLOGY RESELLER Magazine simply fill in our online registration form at www.technologyreseller.co.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.co.uk Join us : Follow us @techreselleruk www.facebook.com/TechnologyResellerMag technology-reseller-magazine Editor: James Goulding 07803 087228 ·
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[email protected] ISSN 2055-3110 (Print) ISSN 2055-3129 (Online)