Print.IT - Summer 2014 - page 12

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PRINT.IT
01732 759725
Toshiba TEC is the official office
automation supporter of the
Glasgow 2014 Commonwealth Games.
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10/06/2014 16:15
Output Management
Neopost’s new OMS-500 output management
solution helps organisations deliver consistent
customer communications across paper-based
and digital channels
Across the
great divide
Multi-channel customer
communications is one
of today’s hottest topics
thanks to its ability to
save businesses money on
printing and postage, whilst
also improving customer
service through faster digital
communications.
An important aspect of
delivering communications
through a choice of channels
including mail, email, SMS
or social media is ensuring
that the needs and wishes
of customers are met.
Organisations that restrict
people’s options for inbound or
outbound communications risk
alienating existing customers
and prospects and losing
business as a result.
The challenge businesses
face today is how to satisfy
their own and their customers’
preferences whilst maintaining
control and visibility of all
communications. One important
tool in this endeavour is print
output management software
that lets you send letters,
invoices, statements and other
transactional material, as well
as marketing communications,
via paper-based or digital
channels as part of a single
workflow.
To help businesses manage
this process, document and
mailing specialist Neopost has
launched new OMS-500 multi-
channel output management
software that gives
organisations complete control
over document production,
ensuring that they deliver the
right personalised documents
to each customer via their
preferred medium at the right
time.
The new solution is the latest
addition to Neopost’s expanding
range of products designed to
remove barriers between paper-
based and digital information
and provide fully integrated
workflows for documents
regardless of their format.
Others include document
scanning and storage systems
and multi-channel marketing
solutions that encompass
everything from customer data
acquisition and document
design to multi-channel delivery
and response tracking.
OMS-500 provides solutions
to key questions, such as
what to send by email and
what to print and post; how to
manage people’s preferences;
how to integrate digital and
paper-based processes; how
to demonstrate the integrity of
the document from the time it
is sent to when it is received;
and how to store documents
so that you have a record
of both physical and digital
communications.
It has five main functions:
1. Document Design.
OMS-500 includes design
functions that let users create
templates for invoices, payslips,
statements, policies and
marketing material. This allows
an organisation to maintain a
consistent corporate identity
across all types of document,
whilst also removing the need
for costly pre-printed forms.
2. Content Personalisation.
Documents can be personalised
for each recipient through
the addition of customised
marketing messages, overlays
or insertions. Intelligent
barcodes or optical marks can
be added to documents and
read by a folder-inserter to
personalise insertions.
3. Mail Processing.
OMS-
500 automatically processes
mail, saving as much as 30-60
seconds per item and ensuring
that users take maximum
advantage of Royal Mail
discounts for pre-sorted mail.
The software can group, batch
print, sort and merge documents
to maximise savings, for
example by collating documents
to the same recipient from
multiple departments in the
same envelope.
4. Automated Despatch.
The
software automates printing
and posting or distribution
via web or email depending
on a customer’s preference.
A scheduler allows the user
to specify when documents
should be output.
5. Archiving.
OMS-500 also
includes an archiving function,
ensuring that users have a
record of what has been sent
that they can access at any time.
Diary Date
Transform Europe
2014
This year, Photizo Group is
holding its Transform Europe
managed print services
(MPS) conference in Prague
in the Czech Republic.
Taking place on October
20-22 2014, this is a must-
attend event for anyone
interested in the state of office
printing and managed print
services, including customers,
resellers, manufacturers,
software vendors, consultants
and members of the press.
The comprehensive confer-
ence programme will provide
suppliers and consumers of
office print with the insight
required to navigate changes
taking place in the industry. As
always, Transform Europe is a
great opportunity to network
with peers and colleagues.
Until July 31, Photizo Group
is offering Early Bird pricing of
€595, a saving of €400 on the
full conference price.
Visit
for more information.
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