PrintIT - Spring 2015 - page 14

14
PRINT.IT
01732 759725
COVER STORY
When the two market leaders in
an industry simultaneously unveil
new brand identities, it is fair to
assume that that industry is going
through a process of reinvention.
This is certainly true of the mailing
industry, which for a number of years
has been undergoing fundamental
change as organisations increasingly
use digital channels as fast, flexible
and economical alternatives to postal
communications.
Like any great change, digitisation
represents both a threat and an
opportunity for established suppliers
and their customers as they seek
to cut costs, increase efficiency
and improve communications
effectiveness.
As experts in mailing solutions,
data accuracy, output management
software and document
management, Neopost is uniquely
well placed to help new and existing
customers maximise the benefits
of digitisation by streamlining the
creation, distribution, processing and
storage of digital, as well as printed,
documents.
Today, our product portfolio
provides businesses of all sizes with
We Help You Save Time and Cut Costs
n
More accurate and correctly formatted customer data reduces
undeliverable mail.
n
Digitise documents to cut storage space and allow rapid on-
line processing, filing and retrieval.
n
Minimise postage costs – make the most of Royal Mail
discounts.
n
Save staff time and speed up processing by automating
manual mail handling tasks.
We Help You Grow
n
Satisfy your customers by using the media they prefer.
n
Clear documents and reliable invoicing make you easy to do
business with.
n
Win new customers with attractive, personalised marketing
materials.
n
Open and distribute incoming mail quickly for faster response
to customer enquiries.
We Help You Comply
n
Accurately manage personal communications – intelligent
envelope filling delivers the right message to the right person.
n
Handle e-invoicing, archiving and payment in line with HMRC
guidelines.
n
Manage all communication processes as specified by major
customers.
n
Dispose of confidential information securely.
We Help You Go Digital
n
Make your customer communications quicker and more
reliable.
n
Migrate to low cost email.
n
Adopt electronic invoicing.
n
Scan documents for quicker distribution, on-line processing
and reliable archiving/retrieval.
n
Electronically track important parcels and documents.
everything they need to deliver the
right message to the right person via
the right medium at the right time
– and manage in-bound documents
in unified processes regardless
of whether they are received
electronically or through the post.
Mail matters
Neopost’s new brand identity,
unveiled earlier this year, is a clear
statement of our capabilities in
document creation, distribution and
management.
Our new strapline – Send.
Receive. Connect. – provides a
neat summation of our capabilities,
while the new logo offers a link to
Neopost’s 90+ year heritage in
mailing solutions.
This is an important connection
to make, for in this age of electronic
communications mail still matters.
Mail volumes are predicted to
decline at a rate of about 3%
per year. However, it remains a
trusted, reliable, effective means of
communication that is still preferred
to digital methods for formal and
confidential communications or for
conveying emotion.
Neopost’s expertise in mail and
digital communications enables
customers to develop truly integrated
communications strategies that are
necessary if they are to maximise
communications effectiveness, save
money and improve productivity.
As our strapline makes clear,
businesses that improve how they
send and receive communications,
for example by enhancing accuracy,
eliminating delays, personalising
content or respecting customer
Communications is changing and so
is Neopost – and not just in how we
present ourselves
Better
Connected
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