01732 759725 PARTNER CONFERENCE 34 addressing the changing needs and challenges of hybrid meetings. Using the power of the cloud, Synappx provides users with an easy to use and consistent interface to run any type of meeting, providing streamlined access to shared documents via web platforms and meeting solutions. Hybrid meetings often use a variety of video conferencing equipment and cloud services to connect and share information which can often lead to long set up times. Synappx Collaboration Hub delivers a consistent user experience whether using a personal or in-room device, removing user concerns when using unknown equipment and services, to ensure meetings start on time. Documents are also easily accessed and shared thanks to consistent processes and menu options when accessing data from various cloud database services. The Synappx Collaboration Hub helps users to work effectively and efficiently in any meeting space by removing complexity. Whether meeting from a huddle space or operating a sophisticated in-room video conference equipment, users can automatically start a video conference and easily access their documents from a personal PC or smartphone, ensuring participants’ focus always remains on the content and meeting objectives. The Synappx Go app provides full touchless control of all meeting processes directly from a smartphone. Users can take full control of all meeting activities, easy meeting launch and the ability to simply retrieve and present content stored in multiple cloud storage services onto a display. Visual solutions Towards the end of 2020, Sharp acquired the majority share in NEC Display Solutions to create a new entity – Sharp NEC Display Solutions. The combined business, which according to Tung, has delivered a 500 per cent increase in display business, made its debut as one company at ISE in May. Bernd Eberhardt, President and CEO Sharp NEC Display Solutions Europe spoke about the synergies between the two brands and the opportunity for partners. “The combined strengths of Sharp and NEC brings significant value to customers and partners through an enhanced portfolio of products and professional services,” he said, adding: “The visual solutions market is growing, strong and profitable. We have a wide portfolio available to channel partners that doesn’t require deep AV knowledge and we also offer installation services that are available to buy.” Eberhardt said that the company is at an exciting stage of its evolution and used ISE as a springboard to launch to the market. The company showcased its range of meeting and collaboration technologies; flexible large format displays with integrated computing options; dvLED solutions for use in retail signage and for the transportation sector; projectors; and high-end innovation in 8K that enables users to present content in precise detail. Synappx Collaboration Hub One of the most innovative announcements made on the day was the launch of the Synappx Collaboration Hub, a smart subscription service that aims to simplify the meeting experience, IT products and services Partners also heard from Colin Blumenthal, VP IT Services at Sharp Europe and Damien Jaune dynabook President Europe, who spoke about the opportunity to expand their offerings to meet customers needs across cloud, mobility and security. Blumenthal said that Sharp is looking to support its partners in building their expertise in IT and is looking to manage training via its local teams to help partners understand the technologies that Sharp can offer. “We will provide what is needed to help our partners maximise the IT sales opportunity,” he said, adding that the goto-market strategy is still being refined. “We will consult with partners to ensure that we deliver this in the right way, with more information to follow.” dynabook, a wholly-owned subsidiary of Sharp offers a broad range of business laptops that complements its range of office and business solutions and partners can now purchase these directly from Sharp. Jaune announced that the company will be further strengthening the roadmap and portfolio and will run workshops to help partners leverage the margin opportunity that lies in the PC-as-a-service concept. For partners, the key takeaway from Elevate 2022 is that Sharp is committed to helping them ‘elevate’ their sales and meet changing market demands. The company is building a business to power the future workplace and is investing in an integrated range of products and services as well as training to empower its partners to capture new opportunities within visual solutions, IT services and cyber security. www.sharp.co.uk continued...
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