opening ports or having to do other networking magic – we can process and deliver print jobs from Macs, PCs, smartphones and tablets like iPads, virtual desktops like Azure Virtual Desktop, backend systems like ERPs and even other cloud services through the ezeep API or ezeep.js plug-in and deliver them to the office, home office, a remote site, a customer’s site or systems or wherever they are needed. “ezeep helps us bridge the gap between digital and physical worlds just as much as it helps connect different digital estates.” www.thinprint.com Steve Holmes, EMEA Regional Director, PaperCut: “When organisations start thinking about the move to cloud, they often cite concerns around security, integration issues, lack of internal expertise and making trade-offs on the solution stack. “Print is just one function that organisations can migrate to the cloud, and, for many, it makes sense to do given that print needs to be secure, easy to manage and suitable for today’s hybrid working models. The goal is simple enough; reduce the need for on-premise print servers and supporting resources by leveraging a cloud platform. PaperCut’s solution portfolio offers customers a range of cloud options whether that is hosting PaperCut MF in a private cloud or utilising public cloud solutions, such as PaperCut Hive or PaperCut Pocket. Those solutions deliver on the goal to remove onsite infrastructure, enabling customers to achieve their cost reduction and sustainability goals, whilst also addressing other challenges such as hybrid working and security concerns.” www.papercut.com Gary Mellor, Professional Service Manager, Sharp UK: “Whilst cloud adoption has been increasing rapidly, some businesses are finding that there are barriers holding them back. Three of the biggest barriers that we’ve identified are lack of internal knowledge, security concerns and cost. “First and foremost, businesses and their employees need to understand the benefits that the cloud can bring, in addition to how simple cloud-based tools can be. We work closely with our customers, sharing experience and providing ideas and options around private and public cloud, hybrid and full cloud-based environments. We always look to understand our customers and offer the best fit solution for the customers’ strategy and environment. We work with the business leaders to help them understand the value that cloud can provide, as well as the IT team to talk techy, share the options available and explain how cloud can both help the business and themselves as the people who support and administer the IT function. “Secondly, the correct level of security is critical when developing a cloud-based environment. We ensure that the solutions offered meet the security requirements of the customer and we work with our customers to ensure that they understand the security that our solutions can provide to their business, users and data. We look to educate, provide peace of mind and share experiences of other similar customers. The pre-sales team also support customers with security-focused meetings, where they explain how the solutions available can strengthen the security of a business and the “We see this as a key change and trend but the biggest barriers – or perhaps challenges – we also see for IT leaders are based around data and cybersecurity. Increasingly, data is being understood as the currency of business and importantly, businesses are understanding the value of their data and that of their customers. Greater demand being placed on data placement, ownership, control, transparency and flexibility, both in SaaS models and cloud in general, will continue to be a key hurdle as cloud adoption continues. “It is not new that IT leaders want to know how cloud providers are taking care of IT security. However, with today’s threat landscape and the belief that it’s ‘when’ you are attacked rather than ‘if’, greater emphasis is being placed on ‘ownership’ of the cybersecurity agenda within cloud services, such as how this is governed and evidenced. This will be a key area of focus for cloud providers and customers alike as adoption trends continue.” kyoceradocumentsolutions.co.uk Henning Volkmer, President & CEO, ThinPrint Inc: “The devil is in the cloud’s detail. Email accounts, word processing or CRMs are comparatively easy to set up in the cloud. But when the cloud needs to connect to resources local to the user, interact with parties outside one’s own organisation, bridge silos within an organisation or satisfy a very specific use case, things tend to get a little trickier. Data may need to travel from the internet into the user’s network – without compromising security – or data may need to be in a different format so it can be processed by the next party or data may need to be sent to a third-party’s network that the user is not even part of. “With ezeep we concentrate fully on one aspect which people are looking to shift to the cloud – printing. Our solution provides a secure, flexible and highly adaptable cloud print platform while ensuring that all the potential difficulties mentioned above never cause a problem. Between the ezeep Cloud and the ezeep Hub – a solid-state micro-appliance that can act as a local endpoint on the receiving network without permanently PRINTITRESELLER.UK VOX POP 43 Print is just one function that organisations can migrate to the cloud, and, for many, it makes sense to do given that print needs to be secure, easy to manage and suitable for today’s hybrid working models continued... Henning Volkmer Andrew Smith Gary Mellor Steve Holmes
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