Print.IT Reseller - issue 93

01732 759725 VOX POP 46 ...continued document management and controlling a fleet of technology at distance – and the skills shortage means the ideas and answers are unlikely to be found in-house. “To capitalise, resellers should be completely in tune with their customers’ needs. An in-depth assessment can help paint a detailed picture of print use beyond the view of just the CIO. “Vendors need to work just as closely with the channel, so that resellers are offering customers the right solutions – no square pegs for round holes. For example, we’re looking at new ways in which our managed print service can become more scalable to suit a small user looking for low commitment, up to the large corporate user with complex printing requirements. “We’re also refreshing our inkjet line-up to meet the requirements for the new world of work. Our new A4 Mini Business range was launched to help partners equip customers moving to a more decentralised model of working. And we have exciting announcements to come on our flagship inkjet range, which will better meet companies’ sustainability and productivity goals.” www.brother.co.uk Mark Ash, Chief Revenue Officer, Konica Minolta “As the world economy begins to settle down into the new normal, IT investment continues to be a critical area for businesses to adapt and grow. The global IT market remains buoyant, and we anticipate the UK growth of 5.1 per cent to be sustained for the next three to five years. “Konica Minolta will be focusing on our ability to efficiently and effectively deliver IT services to support our core markets of SMB, enterprise and public sector. Our extensive experience of delivering digital transformation in many enterprise organisations allows us to leverage these methods and approaches with the vital and often overlooked SMB market. SMB represents 99 per cent of the number of private organisations and contributes £2.3 trillion turnover (52 per cent of the market). “Whether it be a fully digital process automation, an outsourced IT helpdesk for example or blended approach of outsourced heads/departments and process automation. There are many benefits such as reducing employment costs, accelerating processing capabilities, the ability to free staff time to focus on their real priorities – all of which helps to accelerate revenue generation and bring further benefits to employees’ wellbeing and work/life balance – an area which has become much more prevalent and vital in retaining talent. “We strongly believe that digital transformation is going to be a defining moment in the shifting business landscape and there is no better time to start the process. konicaminolta.co.uk Vendors need to work just as closely with the channel, so that resellers are offering customers the right solutions – no square pegs for round holes Colin Blumenthal, Vice President of IT Services, Sharp Europe “Many businesses will face increased challenges to attract and maintain talented IT team members. Managed services businesses, such as Sharp, have an advantage in so much that being technology-based through and through, they can be attractive to prospective team members who want to learn and work with a variety of IT configurations and technologies. “An MSP provides variety, allowing the team to draw on, develop and learn new technology skills. This can be more stimulating than working at a non-technology business where you are working with the same technologies and users’ day in, day out. Subsequently, this will mean that a large proportion of IT talent will be driven to consultancies and MSPs. The impact of this is likely to be a growth in the demand for their services throughout the UK business sector. “At Sharp, our focus has been on SME businesses and they have tended to outsource most of their IT and digital strategies as they do not have the scale or need to build up internal IT resource(s). “So, our core go-to-market strategy of positioning ourselves as a pro-active and business-enabling IT partner for our clients will remain the same. However, in addition to our core support services, we are increasingly focussing on leading with some of our other service covering; ERP, telephony and SIEM backed cybersecurity services.” www.sharp.eu Mark Ash Colin Blumenthal

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